Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.
Displaying 751-850 of 1297 articles
Published September 21, 2009
The matrix, not of the movie kind, puts it all together. The New Printer has New Opportunities, but requires the insights of the entrepreneur to dive into this confusing, changing, and ultimately rewarding marketplace.
Published September 21, 2009
Published September 14, 2009
Published September 10, 2009
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Published September 2, 2009
Published August 31, 2009
Last week, I discussed how the common wisdom benefits of print as enumerated as recently as 2006 and 2007, were crumbling because of several trends: l consumer Internet volume had passed business volume in 2008
Published August 31, 2009
Published August 25, 2009
Published August 24, 2009
Back in 2006 I discussed the benefits of print as they stood at that time. Just think: last year, consumer Internet traffic surpassed business traffic; the iPhone was introduced in mid-2007 and the Kindle in 2008; social media did not exist for all practical purposes, and it now is 10 minutes of every hour consumers spend online. Add the downdraft of a worldwide recession, and you have listed every reason for every B2C, B2B, and all other organizations to re-cast their media plans and expectations. Here is where those some of those benefits now stand and the impact these forces have had on them; this is followed by some discussion about what this all means to our industry:
Published August 24, 2009
Published August 19, 2009
Published August 17, 2009
Published August 17, 2009
The news reports were so predictable. “The government's index of prices paid by consumers was unchanged in July from the previous month, but the closely watched inflation gauge recorded its largest over-the-year decline in 59 years.” That's the way CNN said it on Friday.
Published August 12, 2009
Published August 10, 2009
There is such a desire for good economic news that the press and others plant the good news at the top of the story and then hide the details in plain sight in paragraph 3, where they know no one will find it.
Published August 10, 2009
Published August 5, 2009
Published August 3, 2009
As far as excitement goes for economy watchers, the first full week of any month is as good as it gets. That's what dull lives we economists lead.
Published August 3, 2009
Published July 30, 2009
Published July 27, 2009
Published July 27, 2009
On August 3, Advertising Age columnist Bob Garfield's book, Chaos Scenario, will be released. The content has been previewed for a quite a while, and I cited it a few years back. Since the time of his first column about it, titled “A Look at the Marketing Industry's Coming Disaster,” much of what he projected has come to pass.
Published July 27, 2009
Published July 22, 2009
Published July 20, 2009
Published July 20, 2009
That's the basic law of economics when the supply of a good or service is constant. There's been some discussion of late about the scarcity of print workers and the need for many thousands of them. One of the clues as to whether or not there is true demand for or a shortage of workers is the change in wage levels that the marketplace offers. If wages are up, there is greater demand for workers; and if wages are down, there is obviously not. Wages are the prices set by the interaction of workers and employers in a marketplace for long-term work. Higher wages attract workers who had previously been outside the industry; lower wages inside one industry send discouraged workers elsewhere.
Published July 15, 2009
Published July 13, 2009
Published July 13, 2009
Published July 8, 2009
Published July 1, 2009
Published June 29, 2009
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Published June 22, 2009
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Published June 15, 2009
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Published January 23, 2009
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