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The Role of Print in the Media Mix and Shifting Economic Perspectives

Outsell, Inc., those folks who got our industry's attention by saying “print can be a legitimate spinoff from the Web,” are out with their latest estimates of media spending for 2016. Their latest data should make print owners and executives take notice because they offer a view into the problems that communications decision-makers face, and we're all about solving problems, aren't we. Dr. Joe adds his commentary to theirs and his insights into some of the latest economics news.

By Dr. Joe Webb
Published: March 21, 2016

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Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.com's Economics and Research Center.

What do you think? Please send feedback to Dr. Joe by emailing him at drjoe@whattheythink.com.

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Discussion

By Michael Reid on Mar 21, 2016

I'm surprised that E-mail marketing ranks above search. That is good to know.

 

By Joe Webb on Apr 11, 2016

Sorry to take so long to respond -- it's not a surprise when you think about how they are different tools. Search is an inbound prospect gathering method to find "strangers" who are interested in what you do. E-mail is a communications with people who are known to your business and you are trying to nurture a relationship.

 

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