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The Role of Print in the Media Mix and Shifting Economic Perspectives
Outsell, Inc., those folks who got our industry's attention by saying “print can be a legitimate spinoff from the Web,” are out with their latest estimates of media spending for 2016. Their latest data should make print owners and executives take notice because they offer a view into the problems that communications decision-makers face, and we're all about solving problems, aren't we. Dr. Joe adds his commentary to theirs and his insights into some of the latest economics news.
By Dr. Joe Webb
Published: March 21, 2016