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Happy to Be Content, But Not To Ship It

We took a survey of printers and they told us they were really happy. We got data about ad agency revenues and their revenues is still heading up. A big consulting firm says digital content will be bigger than ever. The post office data tells us there's less and less of their work in our mailboxes. The world is full of contradictory trends, and Dr. Joe sorts them out.

By Dr. Joe Webb
Published: December 21, 2015

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Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

 

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This copy is for your personal, non-commercial use only. Our Reprint Service offers presentation-ready copies for distribution to your colleagues, clients or customers.