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Articles by Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

Displaying 1200-1299 of 1246 articles

Chaos in Control

Published November 6, 2009

There is no shortage of books on the market about the sea change in media, as the world continues its inexorable march from offline to online, a topic that, bookwise, is perhaps rivaled only by the supposedly imminent destruction of the world on December 21, 2012. (I wouldn’t expect that to be a particularly brisk Christmas shopping season.) But while 2012 will not be the end of the world as we know it (however fine we may feel), the changing media landscape is the end of the world—the end of the old world of mass media and mass marketing, and of a time when marketers could dictate the message.

At Next Week’s Print Buyers Conference, Necessity is the Mother of Reinvention

Published October 30, 2009

Last year, I had the pleasure of attending the 3rd Annual Print Buyers Conference, which I found a compelling and enlightening mix of educational sessions, exhibitors representing printers across all markets and categories, and networking opportunities. Today’s installment of the Creative Corner will provide a preview of the 4th Annual Print Buyers Conference, and feature a chat with Margie Dana, guru (guress?) of print buyers, head of Print Buyers International, and the tireless organizer of the show.

Graphic Design Goes Mobile? iPhone Apps for Creatives

Published October 22, 2009

Whilst a primary component of the Creative Corner will be hardware and software reviews, I need to say a word or two at the outset about star ratings. It’s common in just about any review you read to see a product’s quality expressed as some number of stars, computer mice, or some other appropriate icon—or perhaps even an upward- or downward-pointing thumb, for those who like their ratings decidedly binary. (I always liked the San Francisco Chronicle’s movie review ratings which feature a cartoon viewer either falling out of his chair agog with enthusiasm, falling asleep bored, or something in between.)

Transpromo's Evil Twin?

Published October 18, 2009

Introducing the Creative Corner

Published October 15, 2009

Welcome to the first installment of WhatTheyThink’s “Creative Corner,” a weekly feature/column targeted toward graphic designers (print, Web, and beyond) and other creative professionals. In this space each week, I’ll be presenting business tips, hardware and software reviews, sales and marketing strategies, emerging technologies, and graphic communications and media trends.

I Have an App for That

Published October 8, 2009

How Green Is My Media?

Published September 1, 2009

Business as Unusual

Published July 15, 2009

Being Content with Content

Published May 20, 2009

Faking It

Published February 27, 2009

Clipping Coupons

Published February 27, 2009

Cultural Differences

Published February 26, 2009

Barrytown

Published February 26, 2009

The Club is Open

Published February 26, 2009

A GALA Night in Miami Beach

Published February 26, 2009

Southbound Again

Published February 20, 2009

Kodak and Digital Printing: The Last Word

Published February 13, 2009

Graphic Design: A Recession-Proof Industry?

Published February 10, 2009

Big Deals

Published December 18, 2008

New Zealand's Most Wanted?

Published December 2, 2008

Novel Publishing Idea

Published November 20, 2008

Looking Fine in ’09?

Published November 17, 2008

ad:tech Where the Eyes Are?

Published November 4, 2008

ad:tech Stop the Servers!

Published November 4, 2008

Liveblogging from ad:tech NY

Published November 4, 2008

Jet Pilot

Published October 13, 2008

Hacking [at] Esquire's E-Ink Cover

Published September 24, 2008

Dedicated Followers of Fashion

Published September 23, 2008

Hyperlinking Print—and Reality

Published September 19, 2008

Solo Napoleon

Published September 2, 2008

Creative Freelancer Conference--Day 2

Published September 1, 2008

Solo Acts

Published August 29, 2008

Tome Raider

Published July 31, 2008

Wish You Were Here

Published July 17, 2008

Green Thoughts

Published July 16, 2008