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Industry Insight

Dedicated Followers of Fashion

We seek them here,

By Richard Romano
Published: September 23, 2008

We seek them here, we seek them there... Anyway, via the invaluable Design Tools Monthly newsletter, Pantone tells us what the top 10 fashion hues for 2009 are going to be, and what they’ll be wearing on the runways of Paris (the best I can do is wear these on the runways of the Albany Airport). Looks like lots of blues and purples.

Fall ’08 saw blue and purple rise to the forefront of fashion. As is often true, colors evolve from season to season, and spring ’09 is no exception. Palace Blue, a favorite among designers this season, takes a steadfast, classic, spring navy-like tone and makes it sparkle. Paired with just about any color in the report, it offers many intriguing spring combinations. Taking purple in a lighter direction, Lavender presents a softer, more summery hue, extending the mystical aspects of purple available last fall.

As yellow continues to make its mark on the world of fashion, tangy Super Lemon brings a fun, optimistic outlook to the palette. Its luminosity is determined to evoke a smile and attract the roving consumer’s eyes. Taking a cue from its lemony neighbor, friendly and approachable Salmon Rose also conveys an optimistic outlook.

“Mystical aspects of purple”? Wasn’t that a line in a Jefferson Airplane song circa. 1968? As for Salmon Rose and Super Lemon...the best I can do is fix salmon with a lemon vinaigrette.

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.


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