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WhatTheyThink

Articles by Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Displaying 1201-1300 of 2309 articles

Global Graphics Develops a Harlequin Partner Network to Formalize Community Advances

Published October 17, 2014

Marin Bailey, CTO at Global Graphics, talks to Cary Sherburne about the recent announcement of a Harlequin Partner Network to formalize many of the advancements being made by the user community.

Martin Bailey of Global Graphics on PDF/VT

Published October 16, 2014

Cary interviews Martin Bailey, CTO at Global Graphics, who updates us on their "Do PDF/VT Right" publication as well as where the technology is at and how to use it.

KBA Makes Big Digital Announcements at Graph Expo 2014

Published October 16, 2014

Cary Interviews Mark Hischar, President & CEO of KBA, talks about some interesting digital additions they announced at Graph Expo. In this segment, they discuss the RotaJET L Series and their collaboration with HP.

Scodix Making Big Inroads in Digital Print Enhancement

Published October 15, 2014

Amit Shvartz, VP of Marketing for Scodix, is interviewed by Cary Sherburne and shares the story of their technology and how their customers are using it.

KBA in 2014 and at Graph Expo: Lots of Things Happening!

Published October 15, 2014

Mark Hischar, President & CEO of KBA, speaks to Cary Sherburne about the many announcements they made at Graph Expo 2014, including a collaboration with HP, expansion of the RotoJet line, and a new distribution agreement with Tensor.

Heritage Paper Acquires HP Scitex FB10000

Published October 14, 2014

Michael Musgrave, COO of Heritage Paper, talks to Cary Sherburne about their business and the growth of digital in their shop. They also discuss the acquisition of an HP Scitex FB10000 and the drivers behind that.

HighCon Debuts Euclid in the U.S. at Graph Expo 2014

Published October 14, 2014

Aviv Ratzmann, CEO & Founder of HighCon, talks about debuting the Euclid in the United States at Graph Expo 2014 after having first showing it at drupa 2012.

Turnkey Technology Makes HP T350 Attractive for Hudson Printing

Published October 13, 2014

In this article, sponsored by HP, Senior Editor Cary Sherburne follows up on progress at Hudson Printing in Salt Lake City with its customized HP T350 Color Inkjet Web Press. Paul Gardner, Director of Innovation, talks ink, applications, substrates and strategy.

EFI Focuses on Customers to Thrive in Difficult Times

Published October 9, 2014

Cary joins Guy Gecht in Fremont California at their new headquarters to talk about how they weathered some tough years and the decision to double down on this industry and focus on customers to not only survive, but thrive.

The Evolving Workplace: How Mobile is Affecting Your Business

Published October 6, 2014

Canon USA recently hosted a roundtable discussion titled The Evolving Workplace: Examining the Opportunities and Challenges Created by BYOD and Mobile Technologies. Senior Editor Cary Sherburne spoke with Canon USA’s Dennis Amorosano, Vice President & General Manager of Marketing and Professional Services, Business Imaging Solutions Group, about the internal and external implications of the underlying Workflow Optimization Study for printing operations.

HP Inkjet Announcements at Graph Expo 2014

Published October 6, 2014

Aurelio Maruggi, VP & GM of Inkjet Web for HP, talks to Cary Sherburne at Graph Expo 2014 about the exciting announcements from HP relative to inkjet.

Commentary on HP Splitting into Two Companies

Published October 6, 2014

The annocument from HP that it will split into two different companies is not unexpected, given the public discussion and rumors about spinning off or selling the personal systems and printing business, including the recent failed merger with EMC.

Wrapping Up Graph Expo with Cary Sherburne

Published October 2, 2014

Cary Sherburne wraps up Graph Expo 2014 from the show floor talking about the size of the show, attendance, and many exciting announcements being made. Print software, workflow, production inkjet, new partnerships, and some smaller vendors all made a splash this year.

DPI Direct Leverages HP for Success in Digital

Published September 30, 2014

Sam Mousavi, President of DPI Direct, and Cary Sherburne discuss the business and his focus on digital from the beginning days of the company.

Zenger Group: A Successful Disrupter

Published September 29, 2014

Since its founding in 1980, Buffalo-based Zenger Group has a history of innovation. Today, the company is an expert in personalized communications and runs a highly efficient operation. Senior Editor Cary Sherburne speaks with Steve Zenger for an inside peek.

Bill Graushar on "The New MBO"

Published September 25, 2014

Bill Graushar, Principal at Bill Graushar Consulting, talks about the MBO America Customer Open House event and gives his impressions on what he saw there and what he thought about the "The New MBO" offerings.

Hudson Printing Innovates to Last Another 100 Years

Published September 25, 2014

Paul Gardner of Hudson Printing joins Cary Sherburne from the floor of the Adobe Summit. They discuss the 104 year old company and how they're innovating to last another 100.

Reach Out and Touch Your Fan Base: A Mobile App Success Story

Published September 23, 2014

Senior Editor Cary Sherburne talked with Aaron La Porta, graphic designer/developer for the Buffalo Bills. The team is leading the NFL in implementation of mobile apps, and La Porta has a great story to tell. Inside the story is sage advice for printers looking to get into the mobile app world.

EFI's Guy Gecht on Graph Expo and Their Must See 'Em Success

Published September 22, 2014

Cary Sherburne talks to EFI's Guy Gecht about the upcoming Graph Expo event and winning 11 Must See 'Em Awards - a new record. They discuss specific products and the reasons for their success.

MBO America Helps Unitecblue Develop Innovative New Products

Published September 18, 2014

Juan Sanchez, Plant Manager at Unitecblue in Argentina, talks to Cary Sherburne about the business and how MBO America is helping them develop innovative new products.

MBO America Helps Unitecblue Develop Innovative New Products (Spanish)

Published September 18, 2014

Juan Sánchez , Gerente de Planta en Unitecblue en Argentina , conversa con Cary Sherburne sobre el negocio y cómo MBO America está ayudando a desarrollar nuevos productos innovadores.

Production Inkjet a Game-Changer for Documation

Published September 16, 2014

Senior Editor Cary Sherburne recently spoke with Documation Vice President and COO Martin Aalsma in developing this HP-sponsored feature. Documation is the proud owner of two HP T230 Color Inkjet Presses that it is leveraging to reduce costs, improve throughput and develop new product offerings

Tobe Direct Makes Significant Investment in Digital with HP

Published September 16, 2014

Cary Sherburne interviews Mike Romer, VP of National Accounts for Tobe Direct, finding out about their direct mail marketing company and how they've invested in digital with HP.

Color Expert John Sweeney Talks about Open Digital Color Standards

Published September 4, 2014

With Graph Expo around the corner, attendees should take some time at the show to investigate the latest developments in color management, a field that is changing quickly due to the availability of a broad array of new technologies. In an interview with Senior Editor Cary Sherburne spoke with John Sweeney, Business Development Manager for matchmycolor talks about color management developments inside and outside the printing industry.

HP Helps Labels Unlimited Transition to Digital

Published September 2, 2014

John Wynne, CEO of Labels Unlimited, and Cary Sherburne discuss the exciting label segment of the industry and their transition to digital. We learn how HP as a business partner was able to help with the transition to digital.

Prisma Works to Improve Bindery Throughput with MBO America

Published August 28, 2014

Steve Carlson, Director of Operations at Prisma, talks to Cary Sherburne about the business and how they are working to improve bindery throughput using MBO America.

Technology Developments in the Bindery and Finishing Process

Published August 28, 2014

John Cracknell, Managing Director of IBIS Bindery Systems, talks to Cary Sherburne about technology developments in the bindery and finishing side of the print workflow.

Ripon Printers Help Educate Customers as Adobe Certified Instructors

Published August 26, 2014

James Wamser of Ripon Printers talks to Cary Sherburne about Ripon and his role in helping to educate their customers as an Adobe Certified Instructor. They also discuss Creative Cloud and how it's changed how they use Adobe products.

Ricoh Leverages PTI to Create Cloud-Based Vertical Marketing Services Portal

Published August 26, 2014

Kurt Konow, Director of Vertical Marketing at Ricoh, talks to Cary Sherburne about their cloud-based marketing services portal that leverages PTI.

The New MBO America: Begin with the End in Mind

Published August 21, 2014

Lance Martin, Director of Sales for MBO America, talks to Cary Sherburne about "The New MBO" and why it's important to begin the print job with finishing in mind.

GI Solutions Doubles Throughput with Second-Generation Production Inkjet Presses

Published August 20, 2014

GI Solutions in Leicester UK is on its second generation of high-speed production inkjet presses. Senior Editor Cary Sherburne spoke with Patrick Headley, Deputy Managing Director, to find out what the drivers were for the technology replacement and what benefits the company is seeing.

Critical Mass Building Toward Color in Transactional Printing

Published August 20, 2014

Dave Smith, Director of Operations at DST Output, talks to Cary Sherburne about some details about their business and the critical mass building toward color in transactional printing.

SmartPractice Automates Workflow with HP

Published August 19, 2014

Cary Sherburne talks to Dave Casteneda, Director of Premedia Services at SmarPractice. They discuss their business, equipment, and how they've been able to automate their workflow with HP.

How Finishing Makes the Printed Piece Stand Out

Published August 12, 2014

Mike King, President & CEO of Eagle Systems, talks to Cary Sherburne about some of the finishing technologies that make print stand out. They discuss the capabilities of both hot foil and cold foil technologies

The Move to Digital for Package Printing

Published August 8, 2014

Larry Moore, VP of Partner Programs at Esko, talks to Cary Sherburne about the packaging sector moving to digital and what he sees in that transition. They also discuss finishing and color management.

How Adobe Creative Cloud Can Grow Your Print Business

Published August 7, 2014

Chris Kitchener, Group Product Manager for Adobe InDesign & Illustrator, talks to Cary Sherburne about the perception that Adobe has abandoned the print industry and how Creative Cloud can grow print businesses by adding other revenue streams.

Epson Direct to Garment Printers Offer Mass Customization

Published August 6, 2014

Larry Kaufman, Product Manager at Epson, talks to Cary Sherburne about direct to garment (DTG) printing and what is happening in the garment industry.

The Role of Professional Services in a Complex Production Environment - A Conversation with Canon Solutions America

Published August 5, 2014

Workflows are becoming more complex and savvy print service providers are looking to streamline and automate business and production processes for a more sustainable business and production environment. Utilization of vendor professional services can be an effective means of finding opportunities to take time, cost and touches out of both business and production processes as well as to introduce innovation. Learn what Canon Solutions America has to say about the changing world of professional services.

How the HP T200 Helps Documation Set the Standard

Published August 5, 2014

Martin Aalsma, VP of Operations at Documation, talks to Cary Sherburne about the company and their experience with publishing and direct mail using the HP T200 series inkjet web presses. They also talk hybrid workflow and color management.

Web to Print Adoption in the Latin American Market

Published August 5, 2014

Greg Salzman, President of Aleyant Systems, talks to Cary Sherburne about their expansion into Latin America and what he's seeing in those markets.

How Marketers Can Leverage Print for Customer Communications

Published August 4, 2014

John Foley, CEO of InterlinkOne, talks to Cary Sherburne about how marketers can leverage print technologies to enhance their customer communications strategies.

HP Graphic Arts Reorganizes, Shares Strategic Direction

Published August 1, 2014

In May, the HP Graphics Solutions Business effected an organizational change at the top of the Americas organization. WhatTheyThink Senior Editor Cary Sherburne spoke with the new Vice President and General Manager Yishai Amir to see what’s up.

Crawford Technologies Partners with Customers for Success

Published August 1, 2014

Jonathan McGrew, MarComm Manager at Crawford Technologies, talks to Cary Sherburne about how they are focused on being partners to their customers and giving back to the community.

A2Z Printing Grows Offset Business by Offering More with Digital

Published July 29, 2014

Allen Taheri, President of A2Z Printing, talks to Cary Sherburne about the growth of the company and their acquisition of HP digital devices which enables them to get business they otherwise wouldn't.

Catching up with RISO: Envelope Wrapper System and New Inks

Published July 29, 2014

Jeff Bianca, Senior Development Manager at RISO, talks to Cary Sherburne about their being awarded a Must See 'Em at Print 2013 for their envelope wrapper system. He also gives us the latest happenings at RISO.

Konica Minolta Pushes Up-Market with Three New Digital Presses

Published July 25, 2014

Konica Minolta used the launch of three new digital presses as an opportunity to brief a media and analyst group at its Manhattan showroom earlier this month. In addition to learning about the new presses as they were launched, the group also received a strategy update from the company. Senior Editor Cary Sherburne was there and shares her thoughts.

Aizikowitz on XMPie Integration within Xerox and the Circle Product

Published July 25, 2014

Jacob Aizikowitz, President of XMPie, talks to Cary Sherburne about how integrated XMPie is within Xerox since the acquisition 7 years ago. They also discuss the Circle product and what they are learning about multi-channel campaigns.

The Impact of Creative Cloud on the Creative Community and Printers

Published July 24, 2014

Russell Viers, Speaker/Trainer/Digital Handyman, talks to Cary Sherburne about teaching and the impact Creative Cloud has had on the creative community and printing industry.

Greg Salzman of Aleyant Systems Talks Open Architecture and Partnerships

Published July 23, 2014

Greg Salzman, President of Aleyant Systems, talks about their main products and winning a 2013 InterTech Award. He also discusses how they leverage partnerships to offer customers the best software solutions possible.

PTI's Forrest Leighton on How Printers Need to Adapt to Change

Published July 22, 2014

Forrest Leighton, VP of Strategic Alliances at PTI, talks to Cary Sherburne about how printers need to evolve to keep pace with the changes in technology and the shift of content to the digital space.

Xeikon Trillium Becomes Available in North America

Published July 21, 2014

Mike Ring, President of Xeikon America, talks to Cary Sherburne about the Trillium technology and its availability in North America. View the white paper discussed in the video here.

Pinnacle Data Systems Leverages Canon Solutions America

Published July 15, 2014

Rob Reddinger, Owner of Pinnacle Data Systems, talks to Cary Sherburne about the business and the production platform they use. They also discuss what sets Canon Solutions America apart and why they partnered with them.

Paul Tykodi on the Printer Working Group Standards

Published July 15, 2014

Paul Tykodi, Principle at Tykodi Consulting Services, talks to Cary Sherburne about his work with the Printer Working Group. More information at www.pwg.org

New Presstek CEO Shares Strategy, Business Updates

Published July 14, 2014

Nearly two years after its acquisition by AIP, Presstek named Jeffrey A Beck as CEO. Previously, the company had been managed by AIP executives as they restructured the organization and set a go-forward strategy. Prior to Presstek, Beck was COO of Boston-based iRobot. Senior Editor Cary Sherburne visited with Beck to learn more about his background and Presstek’s strategies for future success.

An Update on Xeikon with Mike Ring

Published July 11, 2014

Mike Ring, President of Xeikon America, talks to Cary Sherburne and gives us an update on where the company is in terms of sales and recent projects. They also discuss their presence in the labels and packaging vertical as well as their roots on the document side.

SG360's Bob Radzis on Canon Solutions America

Published July 10, 2014

Bob Radzis, Chief Customer Officer at SG360, sits down with Cary Sherburne and talks about the acquisition of RT Associates by Segerdahl (now SG360), their use of Canon Solution America and what drew him to them as a vendor.

The Challenges of Today's Multi-Channel Output Management

Published July 9, 2014

Ron Friedman, COO of Compart, talks to Cary Sherburne about the challenges end users face relative to output management. Today, there is a greater demand for multi-channel input and output making it a more complex process.

Communicorp (AFLAC) Uses HP to Automate Workflow

Published July 8, 2014

Greg Weaver, Print Production Manager at Communicorp (AFLAC), talks to Cary Sherburne about the business and their production platform. They discuss ways they've automated their workflow to enhance efficiency.

Ricoh Invests in Avanti and PTI to Complete Workflow Automation

Published July 7, 2014

Sam Hosoe, EVP at Ricoh, talks to Cary Sherburne about their investment in Avanti and PTI in order to help their customers to automate their workflow.

Veritiv: A New Company with a Heritage of Service

Published July 3, 2014

On July 2nd, Veritiv, the result of the Unisource/Xpedx merger, began trading on the New York Stock Exchange (NYSE: VRTV). WhatTheyThink’s Senior Editor Cary Sherburne spoke with Chairman and CEO Mary Laschinger shortly after she rang the Stock Exchange’s Opening Bell.

How Canon Solutions America Engages with Customers

Published July 1, 2014

Eric Hawkinson, Director of Marketing at Canon Solutions America, talks to Cary Sherburne about customer engagement and Canon's commitment to the customer. They also discuss efforts to build customer community and preview a fall announcement.

Canon Solutions America: What’s New?

Published June 27, 2014

WhatTheyThink recently attended a Canon Solutions America customer event at Canon’s Customer Experience Center in Poing, Germany. We had an opportunity to speak to several executives about the future of the company and its achievements to date.

How Printers Can Adjust to the Trend Toward Digital Marketing

Published June 27, 2014

Andy Jacobs, CTO at MRM McCann, talks to Cary Sherburne about print's role relative to digital marketing. They discuss connecting print with the digital world. Andy also gives printers advice on how to handle the digital marketing trend.

What's New with HP Indigo in Packaging and Folding Cartons

Published June 26, 2014

Alon Bar-Shany, VP & GM of HP Indigo, joins Cary Sherburne again to talk about new products for flexible packaging and folding cartons. They discuss the new 20000 and 30000 presses.

Canon Solutions America Off to a Strong Start

Published June 24, 2014

Cary talks to Francis McMahon, VP of Marketing at Canon Solutions America, about the smooth integration of Canon and Oce in creating Canon Solutions America and the company's strong 2013.

Aleks Zlatic of X-Rite on how color management is changing in the packaging industry

Published June 20, 2014

Aleks discusses how color management is changing with the variety of substrates that are being printed on.

The Evolution and Growth of Variable Data Printing

Published June 17, 2014

Mike Chiricuzio, President of VDP Direct, talks to Cary Sherburne about how the variable data printing market has evolved and changed in the past few years.

What's New at Scodix with Ziki Kuly

Published June 6, 2014

Ziki Kuly, Vice President at Scodix, talks to Cary Sherburne about their technology and what's new at the company. They discuss some of the applications being used with the technology including what Tukaiz is doing.

Xerox Unveils Expanded Impika Inkjet Innovation Center

Published June 5, 2014

Xerox announced the grand opening of its expanded Impika Inkjet Innovation Center in Aubagne, France, with a customer Inkjet Summit on June 4th. Chairman & CEO Ursula Burns was on hand to officially open the new center. WhatTheyThink Senior Editor Cary Sherburne spoke with Andrew Copley, President of Xerox’ Graphic Communications Operations, to understand the extent of the expansion and what it means for the Xerox production inkjet business.

Alphagraphics Boosts Bottom Line Using EFI Print Software

Published June 5, 2014

Chuck Stempler, President & Owner of Alphagraphics Seattle, talks to Cary Sherburne about their use of EFI's Pace MIS system. Their use of data from the system has allowed them to add to their bottom line. They also discuss using the OPS web-to-print software and their Vutek acquisition.

One Year Later: X-Rite Pantone President Ron Voigt

Published June 4, 2014

About a year ago, we interviewed X-Rite Pantone President Ron Voigt shortly after he took on the leadership role. In this interview with Senior Editor Cary Sherburne, he updates our readers on what has transpired in that year and strategies moving forward.

How X-Rite, Pantone, and Esko are Changing the Landscape of Color Management in Packaging

Published June 4, 2014

Aleks Zlatic (VP of Sales Americas at X-Rite) talks to Cary Sherburne about how the company, along with Pantone and Esko, is changing the way color communication and color management is done within the packaging industry.

Why Moti Chose HP as a Partner in their Digital Operation

Published May 27, 2014

Alberto Garcia de Quevedo, Director of Commercial Printing at Moti, talks to Cary Sherburne about his company and why they chose HP as a business partner.

Why Moti Chose HP as a Partner in their Digital Operation (en Español)

Published May 27, 2014

Alberto García de Quevedo, Director de Impresión Comercial en Moti, conversa con Cary Sherburne acerca de su empresa y por qué se eligió a HP como un socio de negocios.

Mound Printing Uses EFI to Manage Workflow and Enter Wide Format Market

Published May 22, 2014

Cary Sherburne talks to Dennis Riggs, President and CEO of Mound Printing in Miamisburg, Ohio. They discuss why they got into wide format with the Vutek line. They also discuss their use and experience with the Pace MIS system.

David Zwang Talks About His New Article Series

Published May 19, 2014

Cary Sherburne talks to David Zwang about what's next in his article series on WhatTheyThink. 2012 looked at production inkjet. 2013 looked at workflow options. They discuss his series this year that focuses more on application - how are people using all these products?

EFI's OPS Helps Modern Litho Stay Ahead and Grow

Published May 15, 2014

Jim Tomblinson, VP of Operations at Modern Litho, talks to Cary Sherburne about what is new at the company. They talk about a recent acquisition and how that's affecting their operations using EFI OPS web-to-print solution.

Nosco Leverages HP Technology in Labels and Packaging Business

Published May 13, 2014

Craig Curran, VP of Sales at Nosco, talks to Cary Sherburne about the company and their production platform. We learn about Nosco's position in the labels and packaging segment and how they are utilizing HP technology.

Future-Proofing Your Business: People. Process. Technology

Published May 8, 2014

In Part One of this two-part series, we discussed how printing companies are responding to changing market dynamics to future-proof their businesses, and offered some of the questions you may consider asking to stimulate new customer conversations. In Part Two, we look at people, processes and technology required to successfully and profitably change the conversation and deliver new services.

Marc Olin on Expanding EFI Into New Areas

Published May 8, 2014

Marc Olin, COO at EFI, talks to Cary Sherburne about his stint as interim CFO and now Chief Operating Officer. They discuss new ideas about expanding the company into new areas and how they are handling different integration issues internally.

What to Expect from WhatTheyThink's New Print Software Section

Published May 6, 2014

Jennifer Matt talks to Cary Sherburne about the launch of WhatTheyThink's new Print Software special focus area. Jennifer talks about what areas the section will cover and her philosophy in both content direction for this new area of WhatTheyThink.

The Latest on Adobe's Digital Publishing Suite

Published May 6, 2014

Cary Sherburne speaks with Lynly Schambers-Lenox, Group Product Marketing Manager at Adobe, who gives us an update on their Digital Publishing Suite.

Adobe Summit: The Digital Marketing Conference

Published April 29, 2014

Recently, WhatTheyThink joined more than 7,000 marketing professionals from more than 30 countries at the Adobe Summit in Salt Lake City. This is the world’s largest digital marketing conference, according to Adobe. It was a great place to network with marketers, benefit from great content and learn what marketers are thinking about the future of business communications and where their challenges lie.

GLS Develops Unique Applications with New HP 10000

Published April 29, 2014

Jim Benedict, Direct of Marketing at GLS, talks about the different applications they've developed using their newly acquired HP 10000 press.

Fourth Generation Printer PSP Transitions to Digital with HP

Published April 17, 2014

Robbie McDaniel, President of PSP, talks to Cary Sherburne about his business and their full transition to digital using HP technology. They also discuss why PSP picked HP as a partner.

Hudson Printing: Innovation and Inspiration

Published April 15, 2014

On a recent visit to Salt Lake City, I had the pleasure of spending time at Hudson Printing. The company’s tagline is Reinvent Print, and it boasts a Director of Innovation. Read more about my visit and the great things happening at Hudson Printing.

Hudson Printing: 100 Year Old Commercial Printer Reinventing Print with Digital

Published April 15, 2014

Hudson Printing's Paul Gardner talks to Cary Sherburne about taking a legacy commercial printing company in a digital direction. Paul is Director of Innovation and thinks Hudson will become a digital printer with offset capability. See also: Hudson Printing: Innovation and Inspiration

New Kodak CEO Jeff Clarke Briefs Trade Media

Published April 10, 2014

Three weeks into his new job as Kodak’s Chief Executive Officer and a member of its Board of Directors, Jeffrey L. Clarke conducted a briefing with the printing trade media. WhatTheyThink’s Senior Editor Cary Sherburne was on the line and shares some of the thoughts and insights from the call.

Visual Marking Systems Acquires HP Latex 3000

Published April 8, 2014

Ron Gizzo, COO of Visual Marking Systems, talks to Cary Sherburne about the business and their acquisition of an HP Latex 3000.

Dscoop University: A Competitive Advantage

Published April 3, 2014

At Dscoop9, the organization debuted Dscoop University, a member educational initiative announced last year that has come to fruition in a big way. Senior Editor Cary Sherburne provides insight for our readers into the competitive advantage that this offering provides for Dscoop members.

Future-Proofing Your Business

Published April 2, 2014

In Part One of this Two-Part series, learn how to “up your game” in sales by changing the customer conversation. Are you “talking the talk” and “walking the walk” in a way that reflects the way marketers approach their day? In Part Two, we will look at the people, process and technology required to successfully and profitably change customer relationship dynamics.

Sandy Alexander Innovating with HP Indigo 10000

Published March 25, 2014

Rob Mayerson, General Manager of Digital for Sandy Alexander, talks to Cary Sherburne about the company and their growth into digital services. Rob also discusses being the beta for the HP Indigo 10000 and the current largest install base.

EFI's Arieli on Innovations in Workflow

Published March 20, 2014

Udi Arieli, Senior Director of Product Managment at EFI, talks to Cary Sherburne about innovations in workflow and removing steps from the process.

How Marketers Can Better Understand Customer Communication Channels

Published March 17, 2014

John Foley, CEO of InterlinkOne, talks to Cary Sherburne about how marketers can better understand current and emerging technologies for customer communications. They also discuss what's new with InterlinkOne.

Gary Garner of GLS on Success Through Product Diversification

Published March 13, 2014

HP's David Murphy kicks off a series of HP sponsored videos as Cary Sherburne talks to Gary Garner, Chairman and CEO of GLS, about the GLS business and how the leverage HP equipment to diversify their product offerings.

How Neenah Paper is Dealing with Today's Hybrid Printing Environments

Published March 12, 2014

Greg Maze, Senior Digital Marketing Manager for Neenah Paper, talks to Cary Sherburne about the demand for paper in the digital world and Neenah's strategy to deal with the needs of hybrid environments.

New Travel Planning Apps are the Star of the Celebrity Cruises Marketing Show

Published March 7, 2014

Senior Editor Cary Sherburne interviews Celebrity Cruises about its first-ever set of digital vacation planning apps and what they mean for brochures and other printed materials. Most of what we have written about Adobe DPS and other publishing app makers has been focused on digital magazine issues. This story takes digital publishing deeper into print territory. Is it good news or bad for print?

Industry Veteran Ramesh Ratan Joins Bell and Howell as CEO

Published March 5, 2014

Industry veteran Ramesh Ratan joined Bell and Howell as its CEO in January of 2014. He previously held executive positions with the DMA and Pitney Bowes, among others. Senior Editor Cary Sherburne speaks with him about Bell and Howell’s current state and it strategies for the future.

Mohawk Honors Craftsmanship by Celebrating Makers

Published February 27, 2014

Chris Harrold, VP of Business Development and Creative Director at Mohawk, talks about the emerging cultural movement of "makers" which is bringing craftsmanship to the forefront. He also discusses moo.com, which is growing print using the web.

Catching up with New CalPoly Graphic Communications Department Chair at CalPoly

Published February 24, 2014

Ken Macro, new Department Chair of Graphic Communications at Cal Poly, talks to Cary Sherburne about what it means to be the department chair and his vision for the future.