How Printers Can Adjust to the Trend Toward Digital Marketing
Published on June 27, 2014
Andy Jacobs, CTO at MRM McCann, talks to Cary Sherburne about print's role relative to digital marketing. They discuss connecting print with the digital world. Andy also gives printers advice on how to handle the digital marketing trend.
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Hederman Brothers' Digital Strategy
Published: May 29, 2017
Terri Mascagni is Senior Account Executive at Hederman Brothers, which has been in business since 1898, is a family owned commercial printer located in Mississippi. The company recently acquired an HP Indigo 12000 to bolster its digital capabilities. She talks about the many changes the company has recently gone through to maintain its competitive position.
Direct-to-Object Printing: Do Converters Need to Redefine their Role?
Published: May 22, 2017
Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.
A Mailer That Grows Wildflowers. A Tree That Grows Books.
Published: May 19, 2017
Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.