Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.
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Displaying 1200-1299 of 2305 articles
Published October 15, 2014
Amit Shvartz, VP of Marketing for Scodix, is interviewed by Cary Sherburne and shares the story of their technology and how their customers are using it.
Published October 15, 2014
Mark Hischar, President & CEO of KBA, speaks to Cary Sherburne about the many announcements they made at Graph Expo 2014, including a collaboration with HP, expansion of the RotoJet line, and a new distribution agreement with Tensor.
Published October 14, 2014
Michael Musgrave, COO of Heritage Paper, talks to Cary Sherburne about their business and the growth of digital in their shop. They also discuss the acquisition of an HP Scitex FB10000 and the drivers behind that.
Published October 14, 2014
Aviv Ratzmann, CEO & Founder of HighCon, talks about debuting the Euclid in the United States at Graph Expo 2014 after having first showing it at drupa 2012.
Published October 13, 2014
In this article, sponsored by HP, Senior Editor Cary Sherburne follows up on progress at Hudson Printing in Salt Lake City with its customized HP T350 Color Inkjet Web Press. Paul Gardner, Director of Innovation, talks ink, applications, substrates and strategy.
Published October 9, 2014
Cary joins Guy Gecht in Fremont California at their new headquarters to talk about how they weathered some tough years and the decision to double down on this industry and focus on customers to not only survive, but thrive.
Published October 6, 2014
Canon USA recently hosted a roundtable discussion titled The Evolving Workplace: Examining the Opportunities and Challenges Created by BYOD and Mobile Technologies. Senior Editor Cary Sherburne spoke with Canon USA’s Dennis Amorosano, Vice President & General Manager of Marketing and Professional Services, Business Imaging Solutions Group, about the internal and external implications of the underlying Workflow Optimization Study for printing operations.
Published October 6, 2014
Aurelio Maruggi, VP & GM of Inkjet Web for HP, talks to Cary Sherburne at Graph Expo 2014 about the exciting announcements from HP relative to inkjet.
Published October 6, 2014
The annocument from HP that it will split into two different companies is not unexpected, given the public discussion and rumors about spinning off or selling the personal systems and printing business, including the recent failed merger with EMC.
Published October 2, 2014
Cary Sherburne wraps up Graph Expo 2014 from the show floor talking about the size of the show, attendance, and many exciting announcements being made. Print software, workflow, production inkjet, new partnerships, and some smaller vendors all made a splash this year.
Published September 30, 2014
Sam Mousavi, President of DPI Direct, and Cary Sherburne discuss the business and his focus on digital from the beginning days of the company.
Published September 29, 2014
Since its founding in 1980, Buffalo-based Zenger Group has a history of innovation. Today, the company is an expert in personalized communications and runs a highly efficient operation. Senior Editor Cary Sherburne speaks with Steve Zenger for an inside peek.
Published September 25, 2014
Bill Graushar, Principal at Bill Graushar Consulting, talks about the MBO America Customer Open House event and gives his impressions on what he saw there and what he thought about the "The New MBO" offerings.
Published September 25, 2014
Paul Gardner of Hudson Printing joins Cary Sherburne from the floor of the Adobe Summit. They discuss the 104 year old company and how they're innovating to last another 100.
Published September 23, 2014
Senior Editor Cary Sherburne talked with Aaron La Porta, graphic designer/developer for the Buffalo Bills. The team is leading the NFL in implementation of mobile apps, and La Porta has a great story to tell. Inside the story is sage advice for printers looking to get into the mobile app world.
Published September 22, 2014
Cary Sherburne talks to EFI's Guy Gecht about the upcoming Graph Expo event and winning 11 Must See 'Em Awards - a new record. They discuss specific products and the reasons for their success.
Published September 18, 2014
Juan Sanchez, Plant Manager at Unitecblue in Argentina, talks to Cary Sherburne about the business and how MBO America is helping them develop innovative new products.
Published September 18, 2014
Juan Sánchez , Gerente de Planta en Unitecblue en Argentina , conversa con Cary Sherburne sobre el negocio y cómo MBO America está ayudando a desarrollar nuevos productos innovadores.
Published September 16, 2014
Senior Editor Cary Sherburne recently spoke with Documation Vice President and COO Martin Aalsma in developing this HP-sponsored feature. Documation is the proud owner of two HP T230 Color Inkjet Presses that it is leveraging to reduce costs, improve throughput and develop new product offerings
Published September 16, 2014
Cary Sherburne interviews Mike Romer, VP of National Accounts for Tobe Direct, finding out about their direct mail marketing company and how they've invested in digital with HP.
Published September 4, 2014
With Graph Expo around the corner, attendees should take some time at the show to investigate the latest developments in color management, a field that is changing quickly due to the availability of a broad array of new technologies. In an interview with Senior Editor Cary Sherburne spoke with John Sweeney, Business Development Manager for matchmycolor talks about color management developments inside and outside the printing industry.
Published September 2, 2014
John Wynne, CEO of Labels Unlimited, and Cary Sherburne discuss the exciting label segment of the industry and their transition to digital. We learn how HP as a business partner was able to help with the transition to digital.
Published August 28, 2014
Steve Carlson, Director of Operations at Prisma, talks to Cary Sherburne about the business and how they are working to improve bindery throughput using MBO America.
Published August 28, 2014
John Cracknell, Managing Director of IBIS Bindery Systems, talks to Cary Sherburne about technology developments in the bindery and finishing side of the print workflow.
Published August 26, 2014
James Wamser of Ripon Printers talks to Cary Sherburne about Ripon and his role in helping to educate their customers as an Adobe Certified Instructor. They also discuss Creative Cloud and how it's changed how they use Adobe products.
Published August 26, 2014
Kurt Konow, Director of Vertical Marketing at Ricoh, talks to Cary Sherburne about their cloud-based marketing services portal that leverages PTI.
Published August 21, 2014
Lance Martin, Director of Sales for MBO America, talks to Cary Sherburne about "The New MBO" and why it's important to begin the print job with finishing in mind.
Published August 20, 2014
GI Solutions in Leicester UK is on its second generation of high-speed production inkjet presses. Senior Editor Cary Sherburne spoke with Patrick Headley, Deputy Managing Director, to find out what the drivers were for the technology replacement and what benefits the company is seeing.
Published August 20, 2014
Dave Smith, Director of Operations at DST Output, talks to Cary Sherburne about some details about their business and the critical mass building toward color in transactional printing.
Published August 19, 2014
Cary Sherburne talks to Dave Casteneda, Director of Premedia Services at SmarPractice. They discuss their business, equipment, and how they've been able to automate their workflow with HP.
Published August 12, 2014
Mike King, President & CEO of Eagle Systems, talks to Cary Sherburne about some of the finishing technologies that make print stand out. They discuss the capabilities of both hot foil and cold foil technologies
Published August 8, 2014
Larry Moore, VP of Partner Programs at Esko, talks to Cary Sherburne about the packaging sector moving to digital and what he sees in that transition. They also discuss finishing and color management.
Published August 7, 2014
Chris Kitchener, Group Product Manager for Adobe InDesign & Illustrator, talks to Cary Sherburne about the perception that Adobe has abandoned the print industry and how Creative Cloud can grow print businesses by adding other revenue streams.
Published August 6, 2014
Larry Kaufman, Product Manager at Epson, talks to Cary Sherburne about direct to garment (DTG) printing and what is happening in the garment industry.
Published August 5, 2014
Workflows are becoming more complex and savvy print service providers are looking to streamline and automate business and production processes for a more sustainable business and production environment. Utilization of vendor professional services can be an effective means of finding opportunities to take time, cost and touches out of both business and production processes as well as to introduce innovation. Learn what Canon Solutions America has to say about the changing world of professional services.
Published August 5, 2014
Martin Aalsma, VP of Operations at Documation, talks to Cary Sherburne about the company and their experience with publishing and direct mail using the HP T200 series inkjet web presses. They also talk hybrid workflow and color management.
Published August 5, 2014
Greg Salzman, President of Aleyant Systems, talks to Cary Sherburne about their expansion into Latin America and what he's seeing in those markets.
Published August 4, 2014
John Foley, CEO of InterlinkOne, talks to Cary Sherburne about how marketers can leverage print technologies to enhance their customer communications strategies.
Published August 1, 2014
In May, the HP Graphics Solutions Business effected an organizational change at the top of the Americas organization. WhatTheyThink Senior Editor Cary Sherburne spoke with the new Vice President and General Manager Yishai Amir to see what’s up.
Published August 1, 2014
Jonathan McGrew, MarComm Manager at Crawford Technologies, talks to Cary Sherburne about how they are focused on being partners to their customers and giving back to the community.
Published July 29, 2014
Allen Taheri, President of A2Z Printing, talks to Cary Sherburne about the growth of the company and their acquisition of HP digital devices which enables them to get business they otherwise wouldn't.
Published July 29, 2014
Jeff Bianca, Senior Development Manager at RISO, talks to Cary Sherburne about their being awarded a Must See 'Em at Print 2013 for their envelope wrapper system. He also gives us the latest happenings at RISO.
Published July 25, 2014
Konica Minolta used the launch of three new digital presses as an opportunity to brief a media and analyst group at its Manhattan showroom earlier this month. In addition to learning about the new presses as they were launched, the group also received a strategy update from the company. Senior Editor Cary Sherburne was there and shares her thoughts.
Published July 25, 2014
Jacob Aizikowitz, President of XMPie, talks to Cary Sherburne about how integrated XMPie is within Xerox since the acquisition 7 years ago. They also discuss the Circle product and what they are learning about multi-channel campaigns.
Published July 24, 2014
Russell Viers, Speaker/Trainer/Digital Handyman, talks to Cary Sherburne about teaching and the impact Creative Cloud has had on the creative community and printing industry.
Published July 23, 2014
Greg Salzman, President of Aleyant Systems, talks about their main products and winning a 2013 InterTech Award. He also discusses how they leverage partnerships to offer customers the best software solutions possible.
Published July 22, 2014
Forrest Leighton, VP of Strategic Alliances at PTI, talks to Cary Sherburne about how printers need to evolve to keep pace with the changes in technology and the shift of content to the digital space.
Published July 21, 2014
Mike Ring, President of Xeikon America, talks to Cary Sherburne about the Trillium technology and its availability in North America. View the white paper discussed in the video here.
Published July 15, 2014
Rob Reddinger, Owner of Pinnacle Data Systems, talks to Cary Sherburne about the business and the production platform they use. They also discuss what sets Canon Solutions America apart and why they partnered with them.
Published July 15, 2014
Paul Tykodi, Principle at Tykodi Consulting Services, talks to Cary Sherburne about his work with the Printer Working Group. More information at www.pwg.org
Published July 14, 2014
Nearly two years after its acquisition by AIP, Presstek named Jeffrey A Beck as CEO. Previously, the company had been managed by AIP executives as they restructured the organization and set a go-forward strategy. Prior to Presstek, Beck was COO of Boston-based iRobot. Senior Editor Cary Sherburne visited with Beck to learn more about his background and Presstek’s strategies for future success.
Published July 11, 2014
Mike Ring, President of Xeikon America, talks to Cary Sherburne and gives us an update on where the company is in terms of sales and recent projects. They also discuss their presence in the labels and packaging vertical as well as their roots on the document side.
Published July 10, 2014
Bob Radzis, Chief Customer Officer at SG360, sits down with Cary Sherburne and talks about the acquisition of RT Associates by Segerdahl (now SG360), their use of Canon Solution America and what drew him to them as a vendor.
Published July 9, 2014
Ron Friedman, COO of Compart, talks to Cary Sherburne about the challenges end users face relative to output management. Today, there is a greater demand for multi-channel input and output making it a more complex process.
Published July 8, 2014
Greg Weaver, Print Production Manager at Communicorp (AFLAC), talks to Cary Sherburne about the business and their production platform. They discuss ways they've automated their workflow to enhance efficiency.
Published July 7, 2014
Sam Hosoe, EVP at Ricoh, talks to Cary Sherburne about their investment in Avanti and PTI in order to help their customers to automate their workflow.
Published July 3, 2014
On July 2nd, Veritiv, the result of the Unisource/Xpedx merger, began trading on the New York Stock Exchange (NYSE: VRTV). WhatTheyThink’s Senior Editor Cary Sherburne spoke with Chairman and CEO Mary Laschinger shortly after she rang the Stock Exchange’s Opening Bell.
Published July 1, 2014
Eric Hawkinson, Director of Marketing at Canon Solutions America, talks to Cary Sherburne about customer engagement and Canon's commitment to the customer. They also discuss efforts to build customer community and preview a fall announcement.
Published June 27, 2014
WhatTheyThink recently attended a Canon Solutions America customer event at Canon’s Customer Experience Center in Poing, Germany. We had an opportunity to speak to several executives about the future of the company and its achievements to date.
Published June 27, 2014
Andy Jacobs, CTO at MRM McCann, talks to Cary Sherburne about print's role relative to digital marketing. They discuss connecting print with the digital world. Andy also gives printers advice on how to handle the digital marketing trend.
Published June 26, 2014
Alon Bar-Shany, VP & GM of HP Indigo, joins Cary Sherburne again to talk about new products for flexible packaging and folding cartons. They discuss the new 20000 and 30000 presses.
Published June 24, 2014
Cary talks to Francis McMahon, VP of Marketing at Canon Solutions America, about the smooth integration of Canon and Oce in creating Canon Solutions America and the company's strong 2013.
Published June 20, 2014
Aleks discusses how color management is changing with the variety of substrates that are being printed on.
Published June 17, 2014
Mike Chiricuzio, President of VDP Direct, talks to Cary Sherburne about how the variable data printing market has evolved and changed in the past few years.
Published June 6, 2014
Ziki Kuly, Vice President at Scodix, talks to Cary Sherburne about their technology and what's new at the company. They discuss some of the applications being used with the technology including what Tukaiz is doing.
Published June 5, 2014
Xerox announced the grand opening of its expanded Impika Inkjet Innovation Center in Aubagne, France, with a customer Inkjet Summit on June 4th. Chairman & CEO Ursula Burns was on hand to officially open the new center. WhatTheyThink Senior Editor Cary Sherburne spoke with Andrew Copley, President of Xerox’ Graphic Communications Operations, to understand the extent of the expansion and what it means for the Xerox production inkjet business.
Published June 5, 2014
Chuck Stempler, President & Owner of Alphagraphics Seattle, talks to Cary Sherburne about their use of EFI's Pace MIS system. Their use of data from the system has allowed them to add to their bottom line. They also discuss using the OPS web-to-print software and their Vutek acquisition.
Published June 4, 2014
About a year ago, we interviewed X-Rite Pantone President Ron Voigt shortly after he took on the leadership role. In this interview with Senior Editor Cary Sherburne, he updates our readers on what has transpired in that year and strategies moving forward.
Published June 4, 2014
Aleks Zlatic (VP of Sales Americas at X-Rite) talks to Cary Sherburne about how the company, along with Pantone and Esko, is changing the way color communication and color management is done within the packaging industry.
Published May 27, 2014
Alberto Garcia de Quevedo, Director of Commercial Printing at Moti, talks to Cary Sherburne about his company and why they chose HP as a business partner.
Published May 27, 2014
Alberto García de Quevedo, Director de Impresión Comercial en Moti, conversa con Cary Sherburne acerca de su empresa y por qué se eligió a HP como un socio de negocios.
Published May 22, 2014
Cary Sherburne talks to Dennis Riggs, President and CEO of Mound Printing in Miamisburg, Ohio. They discuss why they got into wide format with the Vutek line. They also discuss their use and experience with the Pace MIS system.
Published May 19, 2014
Cary Sherburne talks to David Zwang about what's next in his article series on WhatTheyThink. 2012 looked at production inkjet. 2013 looked at workflow options. They discuss his series this year that focuses more on application - how are people using all these products?
Published May 15, 2014
Jim Tomblinson, VP of Operations at Modern Litho, talks to Cary Sherburne about what is new at the company. They talk about a recent acquisition and how that's affecting their operations using EFI OPS web-to-print solution.
Published May 13, 2014
Craig Curran, VP of Sales at Nosco, talks to Cary Sherburne about the company and their production platform. We learn about Nosco's position in the labels and packaging segment and how they are utilizing HP technology.
Published May 8, 2014
In Part One of this two-part series, we discussed how printing companies are responding to changing market dynamics to future-proof their businesses, and offered some of the questions you may consider asking to stimulate new customer conversations. In Part Two, we look at people, processes and technology required to successfully and profitably change the conversation and deliver new services.
Published May 8, 2014
Marc Olin, COO at EFI, talks to Cary Sherburne about his stint as interim CFO and now Chief Operating Officer. They discuss new ideas about expanding the company into new areas and how they are handling different integration issues internally.
Published May 6, 2014
Jennifer Matt talks to Cary Sherburne about the launch of WhatTheyThink's new Print Software special focus area. Jennifer talks about what areas the section will cover and her philosophy in both content direction for this new area of WhatTheyThink.
Published May 6, 2014
Cary Sherburne speaks with Lynly Schambers-Lenox, Group Product Marketing Manager at Adobe, who gives us an update on their Digital Publishing Suite.
Published April 29, 2014
Recently, WhatTheyThink joined more than 7,000 marketing professionals from more than 30 countries at the Adobe Summit in Salt Lake City. This is the world’s largest digital marketing conference, according to Adobe. It was a great place to network with marketers, benefit from great content and learn what marketers are thinking about the future of business communications and where their challenges lie.
Published April 29, 2014
Jim Benedict, Direct of Marketing at GLS, talks about the different applications they've developed using their newly acquired HP 10000 press.
Published April 17, 2014
Robbie McDaniel, President of PSP, talks to Cary Sherburne about his business and their full transition to digital using HP technology. They also discuss why PSP picked HP as a partner.
Published April 15, 2014
On a recent visit to Salt Lake City, I had the pleasure of spending time at Hudson Printing. The company’s tagline is Reinvent Print, and it boasts a Director of Innovation. Read more about my visit and the great things happening at Hudson Printing.
Published April 15, 2014
Hudson Printing's Paul Gardner talks to Cary Sherburne about taking a legacy commercial printing company in a digital direction. Paul is Director of Innovation and thinks Hudson will become a digital printer with offset capability. See also: Hudson Printing: Innovation and Inspiration
Published April 10, 2014
Three weeks into his new job as Kodak’s Chief Executive Officer and a member of its Board of Directors, Jeffrey L. Clarke conducted a briefing with the printing trade media. WhatTheyThink’s Senior Editor Cary Sherburne was on the line and shares some of the thoughts and insights from the call.
Published April 8, 2014
Ron Gizzo, COO of Visual Marking Systems, talks to Cary Sherburne about the business and their acquisition of an HP Latex 3000.
Published April 3, 2014
At Dscoop9, the organization debuted Dscoop University, a member educational initiative announced last year that has come to fruition in a big way. Senior Editor Cary Sherburne provides insight for our readers into the competitive advantage that this offering provides for Dscoop members.
Published April 2, 2014
In Part One of this Two-Part series, learn how to “up your game” in sales by changing the customer conversation. Are you “talking the talk” and “walking the walk” in a way that reflects the way marketers approach their day? In Part Two, we will look at the people, process and technology required to successfully and profitably change customer relationship dynamics.
Published March 25, 2014
Rob Mayerson, General Manager of Digital for Sandy Alexander, talks to Cary Sherburne about the company and their growth into digital services. Rob also discusses being the beta for the HP Indigo 10000 and the current largest install base.
Published March 20, 2014
Udi Arieli, Senior Director of Product Managment at EFI, talks to Cary Sherburne about innovations in workflow and removing steps from the process.
Published March 17, 2014
John Foley, CEO of InterlinkOne, talks to Cary Sherburne about how marketers can better understand current and emerging technologies for customer communications. They also discuss what's new with InterlinkOne.
Published March 13, 2014
HP's David Murphy kicks off a series of HP sponsored videos as Cary Sherburne talks to Gary Garner, Chairman and CEO of GLS, about the GLS business and how the leverage HP equipment to diversify their product offerings.
Published March 12, 2014
Greg Maze, Senior Digital Marketing Manager for Neenah Paper, talks to Cary Sherburne about the demand for paper in the digital world and Neenah's strategy to deal with the needs of hybrid environments.
Published March 7, 2014
Senior Editor Cary Sherburne interviews Celebrity Cruises about its first-ever set of digital vacation planning apps and what they mean for brochures and other printed materials. Most of what we have written about Adobe DPS and other publishing app makers has been focused on digital magazine issues. This story takes digital publishing deeper into print territory. Is it good news or bad for print?
Published March 5, 2014
Industry veteran Ramesh Ratan joined Bell and Howell as its CEO in January of 2014. He previously held executive positions with the DMA and Pitney Bowes, among others. Senior Editor Cary Sherburne speaks with him about Bell and Howell’s current state and it strategies for the future.
Published February 27, 2014
Chris Harrold, VP of Business Development and Creative Director at Mohawk, talks about the emerging cultural movement of "makers" which is bringing craftsmanship to the forefront. He also discusses moo.com, which is growing print using the web.
Published February 24, 2014
Ken Macro, new Department Chair of Graphic Communications at Cal Poly, talks to Cary Sherburne about what it means to be the department chair and his vision for the future.
Published February 20, 2014
Fabian Prudhomme, VP at Enfocus, talks to Cary Sherburne about how they help printers create good PDFs for the printing process. Their collaboration with Monotype will help prevent one of the biggest problems with PDF files: missing fonts.
Published February 18, 2014
Patrick Kerr, Technical Product Manager for Kodak, talks to Cary Sherburne about their partnership with EFI and what that means to their customers.
Published February 17, 2014
Since its launch in March of 2011, Adobe’s Digital Publishing Suite has captured a significant market share of digital magazine issues (Adobe claims 80% of top 100 magazines on iTunes) and we have followed its progress both in terms of added features and results for publishers. This article by Senior Editor Cary Sherburne takes a look at another option for digital magazine publishing. Mag+ launched in 2010. Mag+ premiered on the first iPads in April 2010 with PopularScience and has recently attracted former MPA Senior Vice President, Digital Strategy & Initiatives Ethan Grey as its Director of Product Strategy.
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