Which Innovation is for You? Transaction Edition

Published April 8, 2019

Inkjet technology serves a vast array of segments. While the needs of each segment vary, the continuous announcement cycle might leave you confused about which innovation applies to the type of business you operate. Not every announcement you read nor every innovation that gets the spotlight may apply to your business. What fits for Transaction and Transitional printing?

When Mayhem Calls: Part Three

Published April 2, 2019

Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In Part Three of this series, Pat McGrew offers tips on setting up contingency plans for when mayhem calls.

Why Consider Specialty Inks and Print Modules?

Published March 26, 2019

Since the dawn of the age of high-speed inkjet presses buyers of those presses have been encouraged to buy their ink from the hardware vendor. Good reasons were given, including concerns about contaminating print heads and print quality. The reasons still stand - but options are emerging.

When Mayhem Calls: Part Two

Published March 12, 2019

Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In part two of this new series, Pat McGrew offers tips on planning for the worst and how to manage customer expectations.

When Mayhem Calls: Part One

Published March 5, 2019

Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In part one of this new series, Pat McGrew offers tips on planning for the worst.

Building your own Inkjet Press Solution

Published February 19, 2019

Building your own inkjet press might seem like a radical approach. Each year brings more options for speed, print resolution, and finished print sizes in both cut-sheet and web-fed formats. For some companies the option of building a custom press provides opportunities for differentiation that are worth considering.

Three Ways to Unleash the ROI of New Equipment

Published February 19, 2019

Once a new piece of equipment has been installed and the vendor training team has exited the building, the work is just beginning. Without understanding the real advantages of the new equipment, assessing and updating “talk tracks” for sales team members, and revisiting the marketing collateral and campaigns, the return on that investment may not be truly realized. Pat McGrew explains how to optimize pricing, sales, and marketing to get the most out of the new equipment investment.

Gen Z Marketing Madness: What Was Old is New Again!

Published February 14, 2019

Gen Zers—despite being branded as digital natives—are embracing more traditional media types. This article explores how Gen Z consumers interact with communications and discusses how increased knowledge about this generation can be turned into actionable implementation of direct mail marketing, TransPromo communications, and advertising support.

Field Guide to Living with Your Inkjet Press: Ghostbusting

Published February 12, 2019

Ghosts in the Machine

Published February 5, 2019

After the trainers leave and before you develop buyer’s remorse, there are tricks to living with your press that will allow you to maintain your inkjet excitement. That is the purpose of this series, starting with this first episode on dealing with ghosts.

Pricing for ROI in 2019

Published January 29, 2019

If you have invested in new equipment in the last year, did you go back and change your supporting processes to ensure you are pricing your work appropriately? The ability to understand the actual cost of goods sold after new equipment is installed and put into production is essential. Despite best intentions, few organizations go through this process. Make 2019 the year that you update your understanding of your true costs and update your quoting, estimating and pricing assumptions.

Update on HP's Digital Packaging Strategy

Published March 15, 2018

HP’s Media day focused on packaging this year, which is a very hot topic. This article explores how the PageWide Industrial C500 cut-sheet corrugated inkjet printer expands the number of options for corrugated packages and the people who design them for brands.

Here’s How You Can Help Take the Pulse of the Industry!

Published December 14, 2017

When approached to participate in a survey, the initial response for many is to decline because participation takes time and the value proposition is not always clear. This article explores the benefits that survey data can deliver to the industry as a whole.

What Made LabelExpo 2017 So Important?

Published October 12, 2017

This year’s LabelExpo event in Brussels was so much more than a trade show that gave vendors a chance to meet customers and impress prospects. This article provides a brief overview of the event, which invited attendees to “Gain an Unfair Advantage.”

Print 2017 Continues its Innovative Strides

Published September 14, 2017

A trade show is always an interesting ecosystem, and the Print 2017 event in Chicago was no exception. This article provides a brief overview of the highlights from the show floor.

Locating Who to Talk To… It’s an Art and a Science!

Published July 27, 2017

Having a list of addresses simply isn’t enough in this modern age. Modern marketers are obligated to create an easy path to purchase, especially in an age where brick-and-mortar stores must compete with easy online purchases. This article explores how Geoservices tools can guide people to products by defining clear targeted areas for marketing campaigns.