Premium Commentary & Analysis
Locating Who to Talk To… It’s an Art and a Science!
Having a list of addresses simply isn’t enough in this modern age. Modern marketers are obligated to create an easy path to purchase, especially in an age where brick-and-mortar stores must compete with easy online purchases. This article explores how Geoservices tools can guide people to products by defining clear targeted areas for marketing campaigns.
By Pat McGrew
Published: July 27, 2017