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Pat McGrew

Leveraging more than three decades as an evangelist for technology in communication, InfoTrends’ Pat McGrew uses her technical and marketing background to lead the industry toward optimized business process and information workflows. She has worked with companies to help them define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Working with customers and their clients, she educates the industry in production workflows to promote effective communication. McGrew is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular writer in the industry trade press.

Recent Commentary & Analysis from Pat McGrew

Displaying 1-24 of 28 articles

Premium Content How To Sell Enhanced Printing

Published December 3, 2019

“Digital enhancement” or enhanced printing is one of the hottest trends in the industry and has been the talk of many recent trade shows—but enhanced print doesn’t sell itself. Pat McGrew offers some tips and strategies for selling enhanced printing to maximize ROI.

 

Premium Content Kodak Celebrates 20 Years of Prinergy in Berlin

Published November 19, 2019

Kodak Prinergy celebrates its 20th anniversary this year, and European customers marked the occasion with a gala held in Berlin, Germany, last October. WhatTheyThink’s Pat McGrew attended the event.

 

Premium Content Where Marketing and Sales Overlap—Evaluate Marketing Activities

Published November 12, 2019

In Part 2 of Pat McGrew’s two-part series on sales and marketing for print businesses, she looks at how to evaluate marketing activities so they more closely align with sales efforts.

 

Premium Content Where Marketing and Sales Overlap

Published November 5, 2019

In Part 1 of Pat McGrew’s two-part series on sales and marketing for print businesses, she looks at the difference between sales professionals and marketing professionals and where the two processes overlap.

 

Premium Content Enabling Sales with the Right Story—The Wrap Up

Published October 22, 2019

Pat McGrew wraps up her 12-part series on selling in today’s print environment with some tips for how to tap into the do-it-yourself market, specifically, the variety of businesses that cater to DIYers who are happy to rebuild their lawnmower, re-roof a shed, or add features to kitchen.

 

Premium Content Enabling Sales with the Right Story—The Gig Economy

Published October 8, 2019

The individuals and small businesses who cut lawns, build gardens, and trim trees, as well as independent carpenters, painters, drywall professionals, plumbers, and electricians are all potential print customers. In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for approaching “gig” workers and identifies some of the unique printed product requirements these folks have. 

 

Premium Content Enabling Sales with the Right Story—Cater to People’s Interests and Hobbies

Published September 10, 2019

Car enthusiasts. Hiking and biking clubs. Adult hockey leagues. Senior golf associations. Dance troupes. In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for approaching hobbyists and other groups and clubs, as well as the unique printed product requirements these kinds of groups have.  

 

Premium Content Enabling Sales with the Right Story—Take Advantage of Trade Shows

Published August 27, 2019

In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for using trade shows—not necessarily printing industry shows, but home and garden shows, car shows, hobbyist shows, and other private events—to develop new business opportunities.

 

Premium Content Enabling Sales with the Right Story—Using Targeted Print Samples: Restaurants

Published August 13, 2019

In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she builds on the previous installment and puts together a print sample kit for a different specific vertical market: restaurants. If you or your sales reps are trying to sell your services to these kinds of establishments, what kinds of items should you include in your Restaurant Marketing Sample Kit?

 

Premium Content Enabling Sales with the Right Story—Using Targeted Print Samples: Banks

Published July 30, 2019

In part 7 of Pat McGrew's ongoing series on selling in today’s print environment, she puts together a print sample kit for a specific vertical market: banks. If you or your sales reps are trying to sell your services to a bank, what kinds of items should you include in your Bank Marketing Sample Kit?

 

Premium Content Enabling Sales with the Right Story: How To Demonstrate Your Company’s Capabilities

Published July 23, 2019

In part 6 of Pat McGrew's ongoing series on selling in today’s print environment, she identifies some specific print samples to use to demonstrate your company’s capabilities.

 

Premium Content Enabling Sales with the Right Story: Evaluating Your Print Samples

Published July 16, 2019

In part 5 of Pat McGrew's ongoing series on selling in today’s print environment, she talks about how to evaluate the print samples your sales team uses to sell your company’s capabilities.

 

Premium Content Enabling Sales with the Right Story: Are Using the Right Print Samples?

Published June 18, 2019

In part 4 of Pat McGrew's series on selling in today’s print environment, she talks about how to make sure the print samples your sales team uses reflect the products you specifically want to sell.

 

Enabling Sales with the Right Story: How to use Print Samples in the Sales Process

Published June 4, 2019

In part 3 of Pat McGrew series on selling in today’s print environment, she talks about how to use print samples in the sales process.

 

Premium Content Enabling Sales with the Right Story: Creating Compelling Stories with Print Samples

Published May 30, 2019

In part 2 of Pat McGrew's series on selling in today’s print environment, she talks about how print samples are at their most effective when there are compelling stories associated with them. 

 

Premium Content Enabling Sales with the Right Story: “Prerequisites” for Today’s Print Sales

Published April 30, 2019

Pat McGrew launches a new series on selling in today’s print environment. In this introductory installment, she identifies some of the “prerequisites” that today’s print sales people need to take with them on any sales call—regardless of what kind of sales method they use.

 

Premium Content When Mayhem Calls—Part 4

Published April 16, 2019

Planning for a catastrophe is something that every business owner knows they should do. At some point there is usually some effort applied, a plan developed, filed away, and the box checked that there is a business continuity/disaster recovery plan on file. It makes the auditors happy! But, when mayhem actually calls, will your plan actuallywork? In part four of this series, Pat McGrew offers tips on how to design and execute a continuity plan.

 

Premium Content When Mayhem Calls: Part Three

Published April 2, 2019

Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In Part Three of this series, Pat McGrew offers tips on setting up contingency plans for when mayhem calls.

 

Premium Content When Mayhem Calls: Part Two

Published March 12, 2019

Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In part two of this new series, Pat McGrew offers tips on planning for the worst and how to manage customer expectations.

 

Premium Content When Mayhem Calls: Part One

Published March 5, 2019

Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In part one of this new series, Pat McGrew offers tips on planning for the worst.

 

Premium Content Three Ways to Unleash the ROI of New Equipment

Published February 19, 2019

Once a new piece of equipment has been installed and the vendor training team has exited the building, the work is just beginning. Without understanding the real advantages of the new equipment, assessing and updating “talk tracks” for sales team members, and revisiting the marketing collateral and campaigns, the return on that investment may not be truly realized. Pat McGrew explains how to optimize pricing, sales, and marketing to get the most out of the new equipment investment.

 

Gen Z Marketing Madness: What Was Old is New Again!

Published February 14, 2019

Gen Zers—despite being branded as digital natives—are embracing more traditional media types. This article explores how Gen Z consumers interact with communications and discusses how increased knowledge about this generation can be turned into actionable implementation of direct mail marketing, TransPromo communications, and advertising support.

 

Premium Content Pricing for ROI in 2019

Published January 29, 2019

If you have invested in new equipment in the last year, did you go back and change your supporting processes to ensure you are pricing your work appropriately? The ability to understand the actual cost of goods sold after new equipment is installed and put into production is essential. Despite best intentions, few organizations go through this process. Make 2019 the year that you update your understanding of your true costs and update your quoting, estimating and pricing assumptions.

 

Premium Content Update on HP's Digital Packaging Strategy

Published March 15, 2018

HP’s Media day focused on packaging this year, which is a very hot topic. This article explores how the PageWide Industrial C500 cut-sheet corrugated inkjet printer expands the number of options for corrugated packages and the people who design them for brands.

 

Here’s How You Can Help Take the Pulse of the Industry!

Published December 14, 2017

When approached to participate in a survey, the initial response for many is to decline because participation takes time and the value proposition is not always clear. This article explores the benefits that survey data can deliver to the industry as a whole.

 

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