(See Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, and Part 11 of this series.)

Let’s start to bring this adventure in “what to try to sell to whom” to a conclusion! That doesn’t mean that there aren’t dozens more segments we could look at, but there is so much more to talk about when it comes to building your sales story that it makes sense to wrap up this series and begin a new one.

The last spotlight segment is the world of Do-it-Yourself and the variety of businesses that cater to the hearty souls who are happy to rebuild their lawnmower, re-roof a shed, and add features to kitchen. The people at NerdWallet say that American homeowners did about 43 million remodeling projects (DIYs) between 2015 and 2017. Researchers from major think tanks put the market between $10 and $14 billion annually. What packages can you offer to purveyors of materials, tools, and guidance, as well as those who will swoop in to complete the work when available time or inclination run out?