(See Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, and Part 7 of this series.)

Enabling the sales team to get deeper in the wallets of current clients while dipping into the purses of potential new clients takes more than a great platform to capture job specifications and client information. It takes great stories that describe your capabilities supported by great samples. Certainly, read the books and take the courses that cover the more popular sales methodologies for the administrative side of creating a winning sales organization, but remember that your customers need to see what you can do. That is where the print sample kits we have been discussing in this series come into the picture.

It isn’t just one set of samples for all occasions! To do the job correctly takes dedicated sets of print samples, targeted to intrigue the types of customers you serve based on their business needs. It also takes a plan for refreshing those samples over time. Print samples aren’t a one-time print event. And they shouldn’t be culled from the leftovers of print work. In the last two installments,the focus was on insurance and banking. Please take a seat at the table this time for an exploration of what restaurants might be buying.