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Enabling Sales with the Right Story—Using Targeted Print Samples: Banks
In part 7 of Pat McGrew's ongoing series on selling in today’s print environment, she puts together a print sample kit for a specific vertical market: banks. If you or your sales reps are trying to sell your services to a bank, what kinds of items should you include in your Bank Marketing Sample Kit?
By Pat McGrew
Published: July 30, 2019