Premium Commentary & Analysis
Enabling Sales with the Right Story—Cater to People’s Interests and Hobbies
Car enthusiasts. Hiking and biking clubs. Adult hockey leagues. Senior golf associations. Dance troupes. In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for approaching hobbyists and other groups and clubs, as well as the unique printed product requirements these kinds of groups have.
By Pat McGrew
Published: September 10, 2019