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Direct Mail Engages…Even with Millennials!

Even in this digital age, tried-and-true direct mail communications continue to get noticed. This article cites recent research from Keypoint Intelligence – InfoTrends to explore how direct mail can be used to cut through the clutter and capture the attention of today’s “always on” consumers.

Thursday, November 30, 2017

By Pat Nolan and Matt Swain

Although Keypoint Intelligence – InfoTrends will be delivering its Annual State of Marketing Communications Survey to clients next week, we just couldn’t wait to share one data point—direct mail still drives engagement! After surveying 4,000 consumer respondents in North America and Western Europe, we found that direct mail was second only to e-mail in terms of frequency of engagement. In fact, nearly 80% of consumers reported often or sometimes engaging with direct mail communications.

Consumer Engagement with Marketing Messages by Channel 


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About Keypoint Intelligence

Since 1961, the digital imaging industry has relied on Keypoint Intelligence for independent hands-on testing, lab data, and market research to drive product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards. Clients have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational efficiency improvements. Keypoint Intelligence continues to evolve with the industry by expanding its offerings and intimately understanding the transformations occurring in the digital printing and imaging sector.

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