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Scot Case, VP of
TerraChoice;
Randi W. Singer, Litigation Partner,
Weil, Gotshal & Manges;
Ben Grossman, Co-president,
Grossman Marketing Group; and
Rick Merdan, Marketing Strategy Manager – Environmental,
NewPage Corporation; will discuss how to promote your company’s environmental efforts both legally and ethically.
Topics to be covered include:
- the FTC’s regulations on environmental marketing claims, called the Green Guides
- the implications of making unethical green marketing statements
- supporting claims with fact-based and/or third-party verifications
TerraChoice is the force behind the
Seven Sins of Greenwashing. Research by TerraChoice discovered that 98% of products analyzed committed at least one of the
Sins of Greenwashing.
In fact greenwashing is so rampant that the 2009 study identified a Seventh Sin.
The Sin of Worshiping False Labels is committed by a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement actually exists.
