There was a lot of anticipation for AMPLIFY—a first-of-its-kind event presented by Association for Print Technologies (APTech) and the Foil and Specialty Effects Association (FSEA). The event centered around the topic of value-added print finishing and embellishment, and boasted the latest and greatest in technology, equipment, materials, inspiration, and thought leadership.

Given my finishing background, I had very high (admittedly almost unrealistic) expectations for the event, and I’m happy to report that it did not disappoint. After spending several days at the show, the AMPLIFY experience can be summed up in three major categories: 

Many people (including myself) had not traveled to a show in a long time due to the pandemic, so there was a palpable excitement in the air. Everyone was chatty, energetic, and excited to be there. That energy transferred to the show floor, and to the audience engagement in the educational sessions and social events.