The ability to embellish print materials is neither new nor is it unique, as thousands of print service providers have invested in cutting-edge in-house print embellishment capabilities in recent years. Embellishments are hot and here to stay—and although the ability to embellish print can get you up to bat, it’s the printers who excel at bringing ideas and demonstrating their creativity who win the day. Here are some great examples of embellished self-promotional pieces across several categories, including direct mail, packaging and promotion.

Slate Group created a versatile roll fold brochure design that has a unique die cut on the cover and textured reticulated varnish coating. Unroll to reveal high-gloss coatings and a bold message that builds to the final interior panel which holds an eight-page booklet stitched into the final fold. This particular sample features a portfolio of their higher ed client work, but the flexible format lends itself to customization for different verticals.

On Line Bindery created a standout six-panel accordion fold promotion that was sized and shaped exactly like six real wine bottles. Each bottle’s label features a different embellishment process, like foil stamping, UV and lamination and embossing. They used a Pro-Cut inline mobile die-cutting system for perfect alignment of panels when folded. There was also a business card attached to the back panel in a little envelope.