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The Year of Imposed Flexibility: A Look Back at Finishing in 2020

Trish Witkowski looks back at the major trends in binding and finishing—including a growing interest in embellishments, book-of-one, and robots/cobots/automation. She also looks at a large handful of new products and solutions that hit the market in 2020.

Monday, December 14, 2020

2020 has been the year of imposed flexibility—and a worldwide pandemic made it abundantly clear that diversification is the key to surviving and thriving in uncertain times. The finishing category offered a range of opportunities for printers to stand out and expand their offerings. The highest volume of announcements in finishing this year have been in the cutting and embellishment categories, followed by exciting developments in robotics, and some fascinating new offerings in book-of-one bindery automation.

Additionally, the year’s challenges brought us encouraging stories about transformation—companies seizing upon opportunities to open up to new markets and customers by using their finishing equipment in creative ways, with the equipment manufacturers stepping up to support their journeys.

In what began as an exciting early Q1 leading into a drupa year, things quickly turned to uncertainty by March. By then, the biggest news in finishing was related to notices of continuity and support. There was a wave of virtual demos and events, and a round of notable retirements. And then something interesting happened—everybody started to get creative.


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About Trish Witkowski

Trish is president of FreshCut Crafts and Foldfactory.com. You may remember her as the host of “Fold of the Week”—a series that amassed 660 episodes and millions of views over its 15-year run. Trish is also an instructor for LinkedIn Learning, a public speaker, and the author of several books on print marketing and direct mail strategy.

Recent Articles from Trish Witkowski

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Trish Witkowski takes a deep dive into the hardware available for adding embellishments, be they analog or digital. She runs down the top technologies, and identifies specific equipment at the entry level, mid-range, and high end of the market for each technology.  Read More

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