“Wide Format: The Next Decade” webinar archive now available

More than 500 print business owners, managers, and operators registered for January 15’s kick-off session in WhatTheyThink’s 2020 Lunch-and-Learn Webinar series.

In “Wide Format: the Next Decade,” WhatTheyThink Managing Editor Richard Romano and IDC Research Director Tim Greene talked about the current state of wide-format printing, and where it is headed in the next decade. New technologies have dramatically lowered the barrier to entry for print providers, the presenters said, and as a result the current wide-format market has become highly competitive, with many wide-format print products having become heavily commoditized. But, they added, demand for wide-format print applications has never been higher, and many businesses have become highly successful even selling commoditized products like banners. At the same time, new higher-value applications like environmental graphics are emerging, and new but related application areas like textiles and printing on 3D objects are top growth areas. Romano and Greene also offered some practical advice for wide-format print businesses in the areas of pricing, sales, and marketing.

Our webinar archive with on-demand playback, audio, and a PDF of the slides is now available at: http://whattheythink.com/webinars/217/. 

“Wide Format: the Next Decade” kicked off WhatTheyThink’s monthly half-hour “Lunch-and-Learn” webinar series. The next installment, “Don’t Call It ‘Brokering’: A Look at the Distributor Market,” will be held on February 19 at 1 pm EST. Romano will be joined by Matt Bruno, Executive Vice President of the Print Services & Distribution Association (PSDA).

Upcoming topics in the Lunch-and-Learn series cannabis packaging, the industry’s “Top Shops,” and a look ahead to drupa 2020. For more information about WhatTheyThink webinars, please visit http://whattheythink.com/webinars/.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization, offering a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide Format, Labels & Packaging, Software, Print Finishing, Textiles, and Industrial Print.  WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth. For more information about partnering with WhatTheyThink, contact Eric Vessels at email: [email protected].