Focus on digital transformation in textiles, fashion
WhatTheyThink today announced the launch of a new special interest section dedicated to the digital transformation in the textiles industry. This includes digital printing of fast fashion, home goods and other textile applications. Printing technologies, supporting workflow and other software, key suppliers to the industry and manufacturers using digital technologies will be covered, along with textile/fast fashion trends. The section will be moderated by Senior Editor Cary Sherburne.
“I’ve personally been interested in digital printing of textiles for quite some time,” Sherburne said, “and I’m thrilled that it is gaining enough momentum to deserve its own section on WhatTheyThink. We’ve already started talking to industry innovators and thought leaders and have several trade shows on our agenda for 2018.”
Sherburne points out that increasing adoption of digital production in the world of textiles is being driven by the desire of brands for more flexibility and faster time to market without breaking the bank. “Just as we have seen digital technologies overtake conventional production methods in other segments,” she adds, “this transformation is really gaining steam in textiles. Both retired Baby Boomers and Millennials increasingly want customized clothing and home goods to personalize their style and living environment, another factor that is driving demand for very short runs that can only be produced digitally.”
The new section, accessible from the main WhatTheyThink navigation bar, will be a one-stop location for news, features, videos and other coverage of this exciting and rapidly-evolving industry segment.
“Our first trade show of the year for textiles is THREADX, powered by SGIA, where WhatTheyThink will be a media partner and will be conducting video interviews with speakers, attendees and other thought leaders,” Sherburne reported. “The event is scheduled for 25-28 February in Palm Springs and is designed specifically for Garment Decoration business owners and managers in an effort to capture the zeitgeist of consumer culture and how it will affect the industry. Be sure to watch for our coverage!”
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