This section focuses on the digital transformation occurring in printing of textiles for fashion, fast fashion, home goods and more. Printing technologies, supporting workflow and other software, key suppliers to the industry and manufacturers using digital technologies will be covered, along with textile/fast fashion trends.
Published: March 15, 2018
Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.
Published: March 14, 2018
Chris Simpson, Digital Marketing Director at Blue Ion, talks about how companies can make a transition from marketing B2B to marketing B2C. He identifies a set of tools from Google and others that can help companies add this new capability.
Published: March 13, 2018
Mel Lay, Owner of Sandilake Clothing, has a riveting story of how she went from producing clothing for her kids in 2014 to being a garment icon. Her business has grown largely through the use of social media, including her public battle with Target and ultimately her appearance on Shark Tank. Great story! Lots of guidance about how others can use social media to grow their businesses.
Published: March 12, 2018
Matthew Cochran, COO of OnPoint Manufacturing, talks about the feasibility of on demand manufacturing of garments to address Fast Fashion and the waste of time and materials associated with the traditional garment supply chain, moving from design-produce-hope-to-sell, to design-sell-produce.
Published: March 8, 2018
Skya Nelson, COO of Fed By Threads, talks about the company's "dirt to shirt" strategy and its innovative approach to fibers that are environmentally sustainable and recyclable. One example is 65% recycled plastic bottles and 35% recycled organic cotton. Currently they are working on a recycled cotton fiber that prints well, recycles easily, and is cost effective.
Published: March 8, 2018
Tom O'Brien, President of AccuLink in Greenville, N.C., talks about how he was able to turn his business around following the recession by turning to dye sublimation of textiles, ceramics, and more. This commercial printer is also now one of the largest dye-sub operations in the Southeast with minimal investments as compared to normal commercial print investments—about 100 pieces of equipment that cost less than one digital printing press!
Published: March 7, 2018
In seeking to better serve its membership, SGIA took the advice of its Garment Decorating Committee to host an event dedicated to that under-served segment. Senior Editor Cary Sherburne was there, and explains why this event was different. The sold-out event will be held again next year, location TBD.
Published: March 5, 2018
Adele Genoni, Vice President and General Manager for EFI Reggiani, speaks with Senior Editor Cary Sherburne about how Reggiani fits into the EFI ecosystem. She explains how the company is moving the analog-to-digital transformation forward in textiles, and what she expects to see in the future, including reshoring textile production in North America and Europe.
Copyright © 2018 WhatTheyThink. All Rights Reserved