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Taking the Mystery Out of Adobe Creative Cloud

Thursday, February 20, 2014

Press release from the issuing company

Free WhatTheyThink webinar, sponsored by Adobe, discussed how Adobe Creative Cloud Benefits Designers, Printers

Lexington, Kentucky USA -- WhatTheyThink today reported that nearly 350 industry professionals registered to attend a free printing industry educational webinar. Part One of a Two-Part series, Taking the Mystery Out of Adobe Creative Cloud, was moderated by WhatTheyThink Senior Editor Cary Sherburne and featured three Creative Cloud users: a commercial printer and two designers. Part Two of this series is scheduled for Wednesday, February 26th, from 2:00 to 3:00 pm EST (-5 GMT). Both sessions are sponsored by Adobe. This is Part One of a Two-Part series.  Part Two registration is available on WhatTheyThink and will cover best practices for boosting your business by taking advantage of the full range of Adobe Creative Cloud applications.

The free archive for Part One is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“We had quite an enthusiastic and informative discussion in this session with lots of audience questions,” said Sherburne. “The purpose was to dispel the many myths we keep hearing from the marketplace about cloud computing in general and Adobe Creative Cloud specifically.  Since Adobe software is such an important component of both design and print company operations, it is critical to thoroughly understand what is available, how Adobe Creative Cloud works to your benefit, and what other users are saying. In Part Two, we will dig deeper into how this translates into new business opportunities and revenue streams.” 

Sherburne was joined by:

Steve Harris, an award winning graphic designer based in Calgary, Canada, operating under the studio name Visual Arms.  He is a Lynda.com author, teaching users print, web and mobile site design with Adobe InDesign and Adobe Muse. He started his career working as a designer/prepress operator in a printing firm and has a well-rounded view of the entire printing/publishing ecosphere.

Aaron Lawrence is passionate about art and how the visual language can communicate to us in ways that evoke our senses.  He is a graphic design practitioner who works in both the digital and print worlds and works as a product designer at Pivotal Labs in San Francisco.

Rick Sands, President of The Fenway Group, a Boston based integrated marketing resource firm, has joined WhatTheyThink webinars in the past and always has significant value to contribute. At The Fenway Group, Rick is responsible for identifying and developing new sources of growth that help provide cross media communications to his clients utilizing: design, print, creative services, email, web and measureable results. Leveraging growth through enabling technologies has been a key factor in the Fenway Group’s success. 

“As Adobe Creative Suite has been a critical industry enabler, so is the new business model around Adobe Creative Cloud,” said Randy Davidson, CEO of WhatTheyThink. “We believe it is important for users to have all the facts as they make important software decisions in their businesses, and this series provides those facts relative to how both designers and printers are using—and benefiting from—Adobe Creative Cloud. We appreciate Adobe’s generosity in sponsoring this important webinar series, making it available to our viewers at no charge. 

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide Format, Labels & Packaging, Production Inkjet and Mergers & Acquisitions.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.

For more information about partnering with WhatTheyThink, contact randy@whattheythink.com.


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