Business Transformation: Adjusting to Today's Market Realities

Press release from the issuing company

Free WhatTheyThink webinar, sponsored by Canon, shares experiences from three successfully transformed companies

Lexington, Kentucky USA -- WhatTheyThink today announced that nearly 200 industry professionals registered to attend a free printing industry educational webinar. Business Transformation: Adjusting to Today's Market Realities. The session was led by WhatTheyThink Senior Editor Cary Sherburne and held Wednesday, September 12th.

The free webinar archive is available by visiting WhatTheyThink.com and selecting the Webinars tab.

"There has been a lot of hype about the need for print service providers to transform their businesses to a marketing services model," said Sherburne. "But is it really all hype?  In this session, three very successful businesses that have made this transformation agreed that marketing services is not for everyone, but also provided a wealth of information and advice for those ready to take the leap.  If you missed this important session, don't forget to check out its archive.  It will be well worth your time."

Sherburne was joined by:

  • Rick Sands, Founder/Creative Director, Sands Creative Group. President of The Fenway Group, a Boston based integrated marketing resource firm, Sands is responsible for identifying and developing new sources of growth that help provide cross media communications to his clients utilizing: design, print, creative services, email, web and measurable results. Leveraging growth through enabling technologies has been a key factor in the Fenway Group's success.
  • Bill Nicholson, Vice President, Business Development, e-Integrity.  Nicholson works with clients to understand their needs and structure projects to deliver stated objectives in a cost effective and timely manner. In addition, he helps clients understand how web based marketing and workflow applications can be deployed for maximum benefit. At e-Integrity, he has implemented web to print and workflow projects for clients such as Hilton, Owens Corning, Staples, Travelers, Invisalign, Chubb and the American Heart Association.
  • Jason Tews, Vice President of Marketing, Kelmscott Communications.  With more than 20 years of experience, Tews has an extensive background helping clients build brands and pipeline through integrated marketing campaigns that utilize data to drive content and offers.  He has focused on providing high impact "door opener" campaigns that encompass all facets of message delivery and link them all back together to achieve measureable results with companies such as IBM, Cognos, VM Ware and Qlikview.  Jason was previously Vice President of Marketing for Graphix Products before their merger with Kelmscott Communications in 2011.

"These businesses have taken important steps to better align themselves with current market realities," said Randy Davidson, President, WhatTheyThink. "Their advice will help others in determining how and whether marketing services should be a critical element of their business strategies.  We are pleased that Canon sponsored this event, allowing us to offer this important educational session to attendees at no cost."

About Canon U.S.A., Inc. 

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine's World's Most Admired Companies in 2012. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the "Must Visit and Read." WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact randy@whattheythink.com or vince@whattheythink.com.


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