WhatTheyThink

Business Transformation: Adjusting to Today’s Market Realities


Sponsored by Canon

There has been a lot of hype about the need for printer service providers to transform their businesses to a marketing services provider model. How much of this is hype and how much is reality? This session, sponsored by Canon, will feature three printing firms that have made this transition with fabulous results and a brand-new energy in their companies that translates to new business, new customers and new revenue streams. You don’t necessarily need to take the word of industry pundits about the need to transform your business, but you should take heed of what your peers are saying and doing. That’s what this session is about. Join us.

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