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Industry Insight

Owed to Joy

By Richard Romano
Published: July 6, 2012

Last week, the United Nations announced that henceforth March 20 would be designated the “International Day of Happiness”:
The resolution calls on all member states "to observer the International Day of Happiness in an appropriate manner, including through education and public awareness activities." Securing happiness day was part of a diplomatic campaign by the Himalayan kingdom of Bhutan which already has its own gross national happiness index.
Say what you will, but it does seem like a welcome antidote to the “Day of Cynicism, Despair, and Hopelessness” which is what it seems like every day is these days, especially if you are unfortunate enough to watch cable news.
Many governments now say that new elements, including happiness, must be included in ways of measuring prosperity which are now dominated by economic indicators.
Nah. Misery and bitterness are much better.

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.



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