HP Will Not Participate in Ipex 2014
By Adam Dewitz
Published: June 21, 2012
WhatTheyThink has confirmed HP will not participate in Ipex 2014:
“HP has decided not to participate in Ipex 2014, as we are shifting our marketing and sales focus to more local and application-specific events, as well as to customer business-development programs such as Dscoop-sponsored events that help our customers profitably grow their businesses.”
This annoucement comes as a surprise after the large presence HP had at drupa. HP reported “record results” from the show that “surpassed results from any other graphic arts tradeshow in its history.”
Cary Sherburne is talking with HP executives to get a more strategic view of the marketing shift. Watch WhatTheyThink for details.