HP Drives Record Results at drupa 2012
Friday, May 25, 2012
Press release from the issuing company
HP today announced that its performance at drupa 2012 surpassed results from any other graphic arts tradeshow in its history, further validating HP’s success in leading the analog-to-digital transformation.
Demand for HP’s new digital printing solutions significantly exceeded the company’s goals for all regions and product lines. Results included:
Customer demand was especially strong for HP’s new digital printing solutions, including the HP Indigo 7600 Digital Press, the HP T410 Color Inkjet Web Press, the HP Scitex FB7600 Industrial Press and the HP Print Module Solutions. PSPs also showed strong interest in HP’s next-generation HP Indigo solutions—including the B2-format HP Indigo 10000 Digital Press—in advance of its early 2013 release date.
“Based on our results, the new solutions we showcased at drupa are hitting the sweet spot of what customers need for the jobs customers do today and want to do tomorrow,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “The high level of engagement and excitement from PSPs embracing our solutions exceeded our expectations and reinforced that digital now has the quality, productivity and flexibility to address mainstream applications.”
The drupa exposition is the world’s most significant graphic arts show, held every four years in Düsseldorf, Germany. HP’s stand, the largest of any digital vendor and the second largest overall, featured the industry’s broadest digital color portfolio and hundreds of real customer examples across applications such as labels, packaging, sign and display, publishing, general commercial and transactional mail
New systems highlighted at drupa included:
HP Print Module Solutions are being implemented by many companies, including BÖWE-SYSTEC, MEILLERGHP, and Vertis Communication, for integration into their variable data printing workflows.
HP also had strong demand for its large-format devices, led by sales of the HP Scitex FB7600 Digital Press to U.S. firms Chief Container and PSP, U.K.-based FastAnt and Australia-based Magnify Media.
Strong growth in APJ
HP also announced that Infotech Machine Co., Ltd., a leading service provider for China’s graphics arts industry and one of the largest distributors of analog presses in China, will make its foray into digital with HP’s proven portfolio of color solutions.
Strong on industry leadership and education
HP also displayed hundreds of real customer jobs throughout its stand, including a series of technical manuals from Rotolito Lombarda, a leading Italian publishing firm, printed at the stand using an the HP T410. The pages were bound overnight at finishing-solution provider Muller Martini’s drupa stand and delivered to Rotolito’s customer directly from the show.
HP also showcased winning entries in the HP Print Excellence Awards, a global competition recognizing the best examples of creativity and print quality produced using HP Indigo, Inkjet Web Press, Scitex and Designjet systems.
Additional information is available at www.hp.com/go/HPdrupa12,www.hp.com/go/drupa and through the HP Graphic Arts Twitter feed at www.twitter.com/hpgraphicarts and YouTube channel at www.youtube.com/hpgraphicarts. Join or follow the conversation using the #HPdrupa hashtag.
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