WhatTheyThink

Articles by Howie Fenton

Howie Fenton is InfoTrends' Associate Director of Operational Consulting. For over 25 years, he has focused on benchmarking operational and financial performance in in-plants and commercial printers. He can be reached via e-mail at Howie.Fenton@infotrends.com.

Displaying 26-60 of 60 articles

New Yorker Magazine Rolls Out iPad Edition

Published October 6, 2010

Lately, we have been discussing the trend of newspaper, book and magazine publishers to convert their content for e-readers. This trend is hoped to reverse the decline in readership and attract new readership. But the glacial decline in readership is not slowing or thawing. For example, the Pew Center for People & the Press recently reported that only 31% of Americans today get their news from the newspaper, as compared to 56% in 1991.

What to Do and See at Graph Expo?

Published September 1, 2010

As the Graph Expo show approaches, I’ve had people ask if they should go and if they go what they should see. First, the answer is yes – you should go. Even if it’s just for one day – you should go. There is no better way to research equipment and learn about money saving and money making strategies than by seeing the equipment and hearing from the industry experts at the show.

Mythbusting: Is Direct Mail Dead?

Published August 23, 2010

Loyalty Cards, Coupons, or Now Both!

Published August 9, 2010

Agfa Buys Pitman

Published July 19, 2010

Agfa Graphics announced last week that it signed an agreement to purchase the assets of Pitman, one of the few remaining independent dealers of equipment including prepress, inkjet, pressroom and packaging printing products. This was not a total surprise as speculation of a Pitman sale grew a few weeks ago after Kodak announced it would cut distribution ties with the company, which had been its largest U.S. reseller of prepress products since 2007.

Cannibalize Offset As Soon As Possible

Published July 14, 2010

The E-Reader Market Heats Up More

Published June 23, 2010

Selling VDP Requires Sales Training

Published June 7, 2010

I was thrilled to see all the feedback to the recent blog “Is Selling VDP Too Hard?” Many people responded with comments and 3 out of 4 of them focused on the need for training.

Is Selling VDP Too Hard?

Published May 26, 2010

Challenges for In-plant Printers

Published May 21, 2010

Why are CMOs Dropping Like Flies?

Published May 17, 2010

Making the PSP to MSP Case

Published May 14, 2010

The PSP-MSP Controversy Emerges

Published May 12, 2010