Log In | Become a Member | Contact Us


Market Intelligence for the Printing Industry

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-25 of 232 articles

Premium Content Web-to-Print is a Tool for Your Customers

Published May 23, 2018

Prepress automation, streamlining your customer service department, and reducing the time between inquiry and jobs getting on press – these are common feature requests for web-to-print systems. They are all about you (the printer) – web-to-print isn’t about you! Web-to-print is for your customers!

 

Premium Content Delegate the Right Jobs to Software

Published May 16, 2018

Every industry is being transformed by a new staffing option for the “jobs to be done” and that staffing option is software. Your business needs to get stuff done—some of that stuff needs to be done by humans and a lot of that stuff needs to be done by software.

 

Premium Content The Pre-Mortem to a Print MIS Transition

Published May 9, 2018

If you’re on your way to embarking on a Print MIS transition, then you need to sit down and pretend the whole thing was a spectacular failure. Once you’re in that uncomfortable place—work backwards and build a plan to prevent its untimely death.

 

Premium Content Your Customer’s Workflow Challenges are Your Opportunities

Published May 2, 2018

There is a conflux of pressures on businesses today: increase speed, personalize products, respond to the market faster, localize the messaging, and do all this with less people on a tighter budget. Read on for tips on how to cope with these challenges.

 

Premium Content "Do I Have to Go Through an Account Manager?"

Published April 25, 2018

Our important customers get our attention and our dedicated resources. What happens when customers prefer online tools over dedicated resources? Read on to find out.

 

Premium Content Embedding Real Print Workflow Change

Published April 18, 2018

A print software application can do certain jobs for your business. Once you’ve proven it works, don’t forget to execute. Deploy the software so it does that job across your entire organization. Read on to find out how.

 

Premium Content The Culture of Business Meetings

Published April 11, 2018

The meeting is a tool that should be used sparingly. It is expensive. It is for a specific purpose (alignment, understanding, status check-in, etc.). It is overused and the art of running a good meeting is underrated.

 

Premium Content The First Few Weeks Using New Print Software

Published April 4, 2018

When new software is implemented in your native environment – that’s when the real learning happens. Everything prior to that point was theoretical. Take this time to learn how this software uniquely meets the needs of your business.

 

Premium Content The Changing Role of Print Sales Representatives

Published March 28, 2018

Your sales team must do more than sell. They must be good learners (that means less talking, more listening, and more curiosity about how they can help their customers). Your customer’s time is valuable. When they give you their time they are voting on your value.

 

Print Software Bootcamp at Dscoop 2018  

Published March 21, 2018

Your business toolset is changing; software is becoming one of the most important tools for managing, growing, and innovating your business. At Dscoop next week, we are conducting a Print Software Bootcamp to help Dscoop Members learn more about the Print Software toolset.

 

Premium Content Web-to-Print Is for Your Customers

Published March 14, 2018

The most precious thing you spend every day is your customer’s time. Treat it with the respect it deserves or it could be the reason you are replaced.

 

Premium Content If You Act Like a Printer, You’ll Be Treated Like One

Published March 7, 2018

The definition of a successful printer is changing with the times. The updated definition is forcing printers to solve more than a manufacturing challenge. For printers who refuse to move out of their comfort zone; price will be the primary subject of conversation in every sale.

 

Proactive Customer Service

Published February 28, 2018

What is the difference between reactive and proactive customer service? The former waits until the customer has a problem and then makes contact. The latter strives to keep those problems from happening in the first place. Rather than wait for customers to complain, why don’t print software vendors proactively publish helpful best practices to their existing customers on a regular basis?

 

Premium Content What’s Holding Your Print Business Back?

Published February 21, 2018

This software won’t work for our print business—a conclusion that can be the result of weeks', months', even years’ worth of time and money. Nobody wins in this outcome. Yet, it is an all to common result of failed software implementations.

 

Premium Content Self-Service—Your Customer Expectation and Preference

Published February 14, 2018

What can your customers do without your parental supervision? Your customer wants to be empowered to interact with your business online. Can they?

 

Premium Content How to Choose the Leader of Your Print MIS Transition

Published February 7, 2018

A Print MIS transition requires an individual inside your organization to convince all aspects of the business to embrace change. The right leader is a critical decision in making a Print MIS transition less painful.

 

Premium Content Standard Operating Procedures, Print Software, and Human Error

Published January 31, 2018

A business is a set of processes that are done over and over, do you have those processes written down? Do you review them? How often do make mistakes due to a human error that just involves “I forgot”? Process improvement starts with defining the process, adhering to them, and then constantly learning and adapting the process to the smarter you.

 

Premium Content Hiring Technical Staff for Your Print Business

Published January 24, 2018

Technical resources are hard to find. Keeping up with technology requires constant learning. When looking for technical staff; probe for the candidates willingness and ability to learn new things - it is an absolute requirement.

 

Premium Content The Role of a Product Owner in Print Software

Published January 17, 2018

Every industry has different roles, in the software industry there is a role called the “Product Owner” also referred to as the “Product Manager”. First, I’ll explain this unique role in the software industry; then I’ll make a case that as print continues to evolve and become more digitally friendly and software dependent printers are going to have to have this role in their organizations.

 

Premium Content Print Business Differentiation

Published January 10, 2018

What makes your print business unique? This is a question every print business should ponder over the new year. In 2018 how will you guide your company to create differentiation? Will it be based on the past or the reality of our shared future?

 

Premium Content The Customer’s Perspective of Web-to-Print

Published December 6, 2017

I’ve been interacting with a lot of customers of web-to-print lately (the people who order from web-to-print, not the printers). In every single interaction I learn something new.

 

Premium Content My Evolving Opinions on Project Management

Published November 29, 2017

Creating results in your company takes coordinated effort by a group of people – some would call that a “project”. Project management is the art of keeping all the contributors to the project on task “herding the cats.” This skill set and this role is underappreciated in our industry. When you need to get complex things done with a group of people – you need a project manager to drive the project to successful completion.

 

Premium Content Print Software Investments Have to Fit into Your Technology Stack

Published November 22, 2017

When you buy print software for your business, it needs to “fit” into the technology stack you already have. This means that it solves challenges you cannot solve with your existing software and it will fit with the other pieces of your technology.

 

Print MIS Product Spotlight: printIQ

Published November 16, 2017

The Print MIS/ERP system is the foundation to your overall print business technology stack. It is the system that should run your business. Many Print MIS solutions have and continue to expand their support for a diversified printing operation. One of printIQ’s strengths is its approach to and the execution of a modular approach to supporting additional manufacturing processes

 

Solution Selling of Print: Find the Challenges Important to the Customer

Published November 15, 2017

The solution sale only works if you’re solving the problems that are most important to the customer. The race to find solutions often results in sales teams wasting tremendous effort solving the wrong customer challenges. When you first agree on the challenges and their importance to the customer – solution selling works.

 

1  2 3 4 5 6 7 8 9 Last Next View All

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved