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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-25 of 201 articles

Is Your Print Business Available Online?

Published September 20, 2017

What can your customers do online with your print business? How easy is it for your customers to do business with you? Are you asking your customers to use their precious time because your ordering process is inefficient and not available online?

 

Premium Content Identify Leadership Skills by Introducing New Print Software

Published September 6, 2017

Leadership is about embracing change as an iterative process of improving upon how your business operates. In modern times that equates to getting software to do more work for your business so your human labor can focus on higher-value activities.

 

Premium Content Sell Workflows That Result in Printed Artifacts

Published August 30, 2017

Print is an artifact of a business process/workflow. You should get very curious about the overall workflow so that you can provide more value than just the print. This is the path to embedding your services with a customer and increasing the areas where you can add value.

 

Premium Content Hidden Impact of Manual Workflows

Published August 23, 2017

A manual, labor intensive workflow makes your print business inefficient – that is obvious. The hidden impact of manual workflows is the impact it might be having on your customer services team’s growth mindset.

 

Premium Content Ask More Questions, Make Fewer Assumptions, Sell More

Published August 16, 2017

People buy workflows; therefore sales is a discovery process that reveals the challenges in their workflows that you might be in a position to solve. You have to ask more question and make fewer assumptions.

 

Premium Content How Well Does Your Staff Know Your Software?

Published August 9, 2017

We train on presses, we engage with the press vendors. We make sure operators are competent – why don’t we do the same for software solutions (especially Print MIS, production workflow, and web-to-print)?

 

Conversations on Print - Ep 3: Owning The Creative Relationship - Featuring Peter Gunning

Published August 4, 2017

Jennifer Matt talks with Peter Gunning, CEO of Grafenia about how owning the creative relationship has moved from print to the website - our industry needs to evolve with that change. Grafenia's Nettl brand provides print service providers the tools they need to compete in the digital world.

 

Premium Content Print Business Investments: Presses vs. Software

Published August 2, 2017

Successful print companies have always been re-investing in their business to remain competitors. Up until now, that investment centered around production equipment and systems. Technology in the form of software will be a primary differentiator moving forward.

 

Software with Print on the Side

Published July 26, 2017

Software is the toolset that enables you to solve the business challenges required to win the print that results from them. Your sales process is going to look like software as the main dish with print as a side dish.

 

The Intellectual Property Buried in Your Print Business

Published July 19, 2017

Every person in your business solves challenges every day with the tools they have at their disposal and the tools they are comfortable deploying. There is a rich set of intellectual property buried there which can be retrieved by listening and understanding how humans looks for ways to build trusted systems.

 

Premium Content Avoid Common and Costly Traps of Print Software Evaluation

Published July 12, 2017

Evaluating software is not a math problem, please don’t count the number of features and award the deal to the highest score. Print software must solve your challenges, in the order of importance to your business.

 

Premium Content Understanding Order Entry from Your Customer’s Perspective

Published June 28, 2017

Too many online order entry tools are discounted because the printer fails to see the value from their customer’s perspective. Don’t let your competitors use your customer experience to replace you.

 

Premium Content Print Software Evaluation – First Define the Problem It Solves

Published June 21, 2017

Every software tool sets out to solve a set of problems, all too often the problem is never defined because the sales process focuses on solutions, benefits, and features. Take the time to understand the problem print software solves and most importantly whether you have that problem!

 

Product Spotlight: Kodak PRINERGY Cloud

Published June 13, 2017

Your print business runs on software, more and more of that software is being delivered via the cloud where resources can be precisely controlled and scaling (both up and down) is configurable in real-time. Kodak’s flagship workflow product – PRINERGY Workflow is no exception to taking advantage of what cloud computing can do to a printer’s production workflow.

 

Conversations on Print - Ep 2: Being a Data Driven Company - Featuring Susan Moore

Published June 13, 2017

In this podcast we talk to Susan Moore about the various roles Susan has had in the printing industry: supplies sales, printing business owner, MIS platform provider. We talk about becoming a data-driven company and how MIS transitions are hard but they create a great opportunity to restructure your business model and to transition to today's world.

 

Software is our Primary Business Tool

Published June 7, 2017

Buy, implement, build – software is part of your everyday business life now. It is the primary tool of all businesses.

 

Understanding the Software Development Process

Published May 31, 2017

Making good software is like building a nice home, it takes multiple resources who are coordinated to deliver on your needs. The more a printer understands the software process, the better they will be at managing it for internal projects or influencing the software roadmap of their vendors.

 

Premium Content The Danger of Rushing to a Solution

Published May 24, 2017

We want to be efficient, we want to feel smart. When we hear even the first words of a challenge, we categorize it and start trying to solve it based on our available tool set. This prevents you from a real understanding of the problem.

 

Your Customer’s Lack of Change Management Kills Web-to-Print Adoption

Published May 17, 2017

People don’t like change, they need to be led through change because the transition between “how you’ve always done it” and the “new more tech-focused way to do it” can be a river of misery.

 

Premium Content Leading Technology Change

Published May 10, 2017

Change management is considered a soft skill (maybe because it can’t be measured easily in a spreadsheet). Change management can cause a lot of hard problems with technology change when it ignored.

 

Premium Content Strategy vs. Tactics in Print Software Projects

Published May 3, 2017

A print software strategy is a definition of where you want to end up – an objective, a goal for how you want all the software components in your business to work together.

 

Does This Print Software Fit into Your Technology Stack?

Published April 26, 2017

There is no “one software package” that runs your entire business. Businesses of all sizes have a technology stack (a collection of software). How well your technology stack fits together (like a beautiful puzzle) greatly determines your success in today’s market.

 

Clear Communication with Print Software

Published April 19, 2017

Clear communication is essential when implementing print software. When you don’t ask clarifying questions, you assume that if there were more relevant details about the integration they would have shared them with you. Do not assume. Ask clarifying questions. Be that annoying person who keeps asking questions.

 

Premium Content Excel, PDFs, Paper, and More People (automation-less)

Published April 12, 2017

We apply tools from our toolset to solve business challenges, often those tools create silos of data and processes inside our company that prevent us from becoming a truly data-driven organization.

 

Premium Content Print Software Execution is the Differentiator

Published April 5, 2017

I wish you could just buy the right print software product and it would make you successful. You can’t. Success with software takes your execution. Software doesn’t implement itself, vendors can’t implement it without your active involvement.

 

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