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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-24 of 161 articles

Print MIS Product Spotlight: PrintJobManager

Published November 30, 2016

Aleyant PrintJobManager™ is a cloud-based entry into the Print MIS market. Most printers will recognize Aleyant as the maker of the popular Aleyant Pressero™ web-to-print solution. Aleyant is entering the Print MIS market with a stand-alone solution PrintJobManage

 

Web-to-Print Product Spotlight: Design ‘N’ Buy

Published November 16, 2016

Your web-to-print needs to solve two core challenges, the challenge of e-commerce and the unique challenge of selling print online. Design ‘N’ Buy took a different strategy for getting to market with a print-enabled e-commerce solution. They left the e-commerce part to the open-source community by proactively integrating with the most popular open source e-commerce platforms.

 

Print Software Enables Your Business to Scale

Published November 9, 2016

Scaling your print business requires the removal of bottlenecks from order inquiry to accurate invoice payment. Your Print MIS is the system of record that can drive you to a more efficient business and enable you to scale.

 

Premium Content Top 5 Web-to-Print Questions

Published November 2, 2016

Web-to-print is part of your self-service offering and an expectation of most customers. The following article covers the top five questions I hear around web-to-print.

 

Premium Content Fall in Love with Your Customer’s Problems

Published October 19, 2016

The most important thing you can do to thrive during times of disruption is to learn more about your customer’s problems. What you solved for customers in the past might not be relevant in the future, what you can solve in the future will reinvent may reinvent your business.

 

No More Isolated Print Software Solutions

Published October 12, 2016

Every print software decision needs to be considered within the context of your end-to-end workflow. Isolated or point solutions are costly both short and long term. As jobs travel through your production and business workflows – it is vital that the various pieces of print technology can communicate with each other without human intervention.

 

Premium Content Top 3 Challenges to the Print Software Sales Process

Published October 5, 2016

Mistakes get made during the print software sales process because there is a lack of common understanding, a pressure on the vendor to say yes to every challenge presented, and a tendency to focus on solutions rather than the problems.

 

Buying and Selling Print Software by the Pound

Published September 21, 2016

When you buy and sell software by the pound (# of features), you get distracted as a buyer as to what business challenge is actually most important to solve. As a vendor when you build software by the pound you keep adding without going back and refining the core features of your solution.

 

Premium Content The Number 1 Factor in Successful Print MIS Implementations

Published September 14, 2016

Implementing Print MIS software is an undertaking that touches every corner of your business. The belief system you go into this process with determines your success more than any other factor.

 

Premium Content Pixartprinting: VistaPrint’s Expansion into Upload-and-Print

Published September 7, 2016

Inevitably, Cimpress (parent company of VistaPrint) is expanding beyond its roots with the micro business and the business card product. Pixartprinting, a 2014 Cimpress acquisition, targets the creative professional with a 100% upload-and-print model supporting an ever growing collection of product workflows.

 

Premium Content Making Great Software is Humbling

Published August 31, 2016

Coding is one aspect of software. Making great software takes a team of well-coordinated resources. When we oversimplify software to just a coding event, we get unexpected results

 

Premium Content Creating Customer Convenience with Web to Print

Published August 24, 2016

Web-to-Print isn’t for the printer; it is a self-service option for your customers so that ordering from you is more convenient. Customer preference is strongly in favor of self-service options for virtually all business processes, print is no exception.

 

The Role of Live Events in the Print Industry

Published August 17, 2016

Going to live industry events is a great opportunity on many levels – get out of working in your business and focus on working on your business. Building relationships with peers and vendors is critical to your future success, live events are where these relationships are cemented.

 

Premium Content Maintaining Multiple Web-to-Print Solutions

Published August 10, 2016

Printers get frustrated with complex software solutions, this frustration often results in the purchase of additional complex software solutions. Don’t rush to buy your way out of the challenge – it might be more effective to learn your way out of it by doubling down on your commitment to the software you already have.

 

The Question is the Most Powerful Sales Tool

Published August 3, 2016

Customers come to printers to solve communication challenges. Transactional customers get their specific challenges solved. Transaction print is a tough business these days. Printers who inquire about and look to solve bigger picture challenges develop partners with their customers, moving above the transactional level.

 

Teach Your Daughters to Negotiate

Published July 27, 2016

The recent move by the U.S. women’s national soccer team (USWNT), to ask for a raise is leading by example for women of all ages. Their performance from top to bottom has been exemplary, on and off the field, and for them, this would be a performance-based raise. As it turns out, simply “asking” requires the courage to work against how we’ve been socialized to behave as females.

 

Web-to-Print From the Customer’s Perspective

Published July 13, 2016

Web-to-Print software is sold to printing companies. Yet, the primary users of web-to-print solutions are a printing company's customers. This situation is the cause of many issues with the success of web-to-print programs. We have three perspectives at work (only one really matters).

 

Fall in Love with the Problems - That Software Solves

Published July 6, 2016

The biggest mistake in software decisions is relegating the discussion down to the feature level. The feature is a potential solution to an often ill-defined problem which may or may not be relevant to your business.

 

When Sales Isn’t Involved, Web-to-Print Projects Fail

Published June 29, 2016

If sales isn’t involved, your business-to-business (B2B) web-to-print project is going to fail. Web-to-print projects aren’t about features (solutions), they are all about solving the right customer challenges.

 

The User Experience is the Print Software Product

Published June 15, 2016

User experience is the product. 1,000 features does not necessarily equate to a valuable product. When features are embedded into a confusing an cumbersome user experience – they don’t get adopted.

 

Defining Product Workflows for Web-to-Print

Published June 1, 2016

A Product Workflow is a term I use in web-to-print projects; it defines the different offerings you enable online through self-service user interface. Defining terms is critically important to any project, product workflows is one of the key terms to every web-to-print project.

 

Premium Content Web-to-Print: Stop Forcing an E-Commerce Workflow

Published May 25, 2016

Print is a communication challenge solution. Typically, the printed product is but one part of a much larger challenge. When your sales people learn to take their “print googles” off and uncover the bigger picture challenge, they embed your company deeper into your customer’s business process and ultimately uncover more opportunities for printed products.

 

My Favorite (Mostly Free) Software Tools

Published May 18, 2016

Communication is the primary thing we all do for work. This article outlines some of my favorite tools for communicating, tracking how we use our time, capturing our ideas, organizing projects, and improving remote meetings.

 

Premium Content Top 5 Priorities for Your Print Business Website

Published May 4, 2016

Your print business website should be a living, engaging, and a results delivering part of your business growth plan. For business-to-business printers, this means delivering qualified leads to your sales team.

 

Premium Content Growing a Modern Print Business: Sales versus Marketing

Published April 27, 2016

Growing your business is more about marketing than it is about hiring more sales people today. The sales cycle is moving online where good marketing programs can nurture prospects from initial inquiry to paying customer.

 

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