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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-24 of 296 articles

Premium Content Waiting for Software to Change to Fit Your Business

Published November 6, 2019

Software feels malleable. New features come out. Trade shows are packed full of vendors showing the bright new thing that might lure you into the sales process. Complex software (Print MIS) does not change fast (because it shouldn’t), and the sooner you realize that changing your business is a better strategy, the faster you’ll get to the ROI and business differentiation that a Print MIS can deliver.

 

Premium Content Training vs. Learning with Print Software

Published October 30, 2019

The number one thing we hear when we engage with a printer who is having trouble with their print software (Print MIS, Web-to-Print, or Pre-Press automation) is “we didn’t get trained.” Ironically, more training is rarely the solution to this common complaint.

 

Premium Content Solving Software Challenges With Tin Foil

Published October 23, 2019

You have a bias for what solutions work; that bias is based on what has worked for you in the past. If you’re a print business owner, buying new stuff feels like a solid way to solve challenges of hiring new employees. Solving print software challenges requires expertise in print software.

 

Premium Content A Cloud-Based Software Mindset

Published October 16, 2019

We live in a connected world. The artifacts (documents, spreadsheets, etc.) we create for business should be stored centrally with controlled access in the cloud. Isolated artifacts on employees’ computers slow projects down and make research into past projects nearly impossible.

 

Premium Content Print Software ROI

Published October 9, 2019

Getting the return on investment for print software takes a lot more work by the people at the printer than you are led to believe in the software sales process.

 

Premium Content Prioritizing Online Tools for Existing Customers

Published October 2, 2019

The dream of an online business that delivers profitable revenue from strangers is a good dream to have. It simply takes a lot of work to be successful at it. I have seen too many printers spend too much time focusing on the software and forgetting that internet traffic is not free or easy to get.

 

Premium Content Why Software is Challenging and Expensive

Published September 25, 2019

Building good software requires a very desirable skill set in our current economy. Virtually every single company on the planet needs to utilize software in order to increase their efficiency and reach more customers.

 

Premium Content Perspectives from Outside Your Print Business

Published September 18, 2019

Getting outside perspectives into your print business is important, especially when implementing a Print MIS or other print software. You want people who see a wide variety of print businesses to weigh in on best practices.

 

Premium Content Solving Print Software Challenges by Borrowing from Other Features

Published September 11, 2019

Define the challenge you're trying to solve before you jump into a shortcut that borrows from another feature in your Print MIS or web-to-print. If you borrow too much, you’re implementation of the software will get detached from the vendor’s product roadmap—which can be expensive and painful.

 

Premium Content The Migrating Value Chain: Print Production to Software

Published September 4, 2019

The value in the print industry today is migrating from the production floor to the mobile device of your customers. How are you investing in providing your customer access to your business from their phone?

 

Premium Content Making Brutal Software Feature Decisions

Published August 28, 2019

Print software is a pile of features that solve business process challenges. You have to learn how to prioritize what’s the next most important feature in the software by comparing its impact against all the other features.

 

Premium Content The Trap of One More Software Feature

Published August 21, 2019

Don’t let a feature stop you from implementing what works for you today. Don’t let the people in your organization that are good at looking for all the ways something won’t work win. Implement what works and then find ways around the missing features. Waiting is keeping your business in neutral.

 

Premium Content The Primary Reason Print Software Gets Thrown Out

Published August 14, 2019

Print software gets thrown out by printers primarily because of factors that are 100% in the printer’s control.

 

Premium Content Strategic vs. Tactical Print Employees

Published August 7, 2019

Your print business has two kinds of challenges: the challenge of getting jobs out the door (tactical) and the business of continuing to strategically evolve so you maintain relevance and competitive advantage in the marketplace.

 

Premium Content RFPs Are Not a Good Way to Procure Print Software

Published July 24, 2019

Learning is the most important part of software procurement decisions. The vendor needs to learn about you (to assess if you are a good fit for their solution) and you need to learn about the vendor. An RFP doesn’t facilitate any learning.

 

Premium Content The Event the Print Industry Needs

Published July 17, 2019

A learning event vs. a selling event—that is the event the print industry needs. An event where you go to solve your challenges through active collaboration, open-minded because nobody is trying to sell you anything.

 

Premium Content Email Is a Terrible Way to Communicate (Internally)

Published July 10, 2019

Internal communication deserves better tools than email. Real collaboration happens best when more, not fewer, people are involved. Taking internal communication out of email reduces the cognitive overhead of deciding whom to communicate with.

 

Premium Content Pricing Software Tools That Enable Print Programs

Published June 26, 2019

Your print sales team has to evolve to understand and be able to sell the value of the software that enables print demand from business processes. Every printer should have a direct revenue line for their software.

 

Premium Content Hidden Labor Costs of Bad Data

Published June 19, 2019

The level of trust you have in the data in your Print MIS impacts all aspects of your business. When printers get their Print MIS to be “trustworthy,” they can move a whole lot faster, with less labor costs, and be more responsive to the never-ending request for more data from all stakeholders in your business.

 

Premium Content Choose to Measure Time Spent in Your Print Business

Published June 5, 2019

Everyday, most of us choose the most important thing to work on. The employees in the carpeted area of your print business are making these decisions everyday. Do you know what they are prioritizing? Do you know how they are spending their time? You should measure time just like you measure revenues, profits, and costs.

 

Premium Content How Timing Impacts Strategic Print Software Decisions

Published May 29, 2019

Being strategic about print software is nearly impossible when you are in a crisis. Too many print software decisions are made under duress. When you have the discipline to plan before the crisis, you are being strategic.

 

Print MIS Product Spotlight: Avanti’s Slingshot

Published May 22, 2019

Jennifer Matt reviews Slingshot by Avanti, and feels that its integrated warehouse management, multiple approaches to scheduling, and approach to implementation are its core strengths.

 

Premium Content Yesterday’s Workflow Tools: Spreadsheets, Email, and PDFs

Published May 15, 2019

The toolset for solving business workflow challenges has completely changed in the last decade. If the only tool(s) you’re deploying are email, spreadsheets, and/or PDFs, you are using yesterday’s tools to solve today’s challenges.

 

Premium Content How Clean Is Your Print Business Data?

Published May 8, 2019

All print business owners want more data about their businesses so they can make better decisions. It isn’t about reporting packages or business intelligence tools—it’s really about how your business generates data on a daily basis.

 

Premium Content Solve Problems Your Customers Care About

Published May 1, 2019

I wish all customers’ top priority was purchasing high-quality print; it isn’t. Your customer’s have upstream problems. The printers who go upstream and solve these problems will be rewarded as manufacturers downstream.

 

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