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Recent Commentary & Analysis from Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software special interest area as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm. You can reach her at jen@whattheythink.com.

Displaying 1-24 of 77 articles

Increase Print Software User Adoption by Showing Less

Published December 15, 2014

Often the best way to drive a print software solution’s adoption rate is to eliminate the complexity. How ironic is this? We buy print software products based on extensive feature lists and then we drive adoption of the software by turning most of the features off so people will actually use the tool. Isn’t that an awesome irrational cycle we put ourselves into?

 

Print MIS Product Spotlight: PressWise

Published December 10, 2014

The online channel is vital to the future of your print business. The online channel includes all the ways you engage with your customers online. Every new channel you open up with a customer increases the overall loyalty of that customer, creates barriers to entry for your competitors, and has the potential to decrease the customer burden of doing business with you by offering self-service access to your business.

 

Embrace Print Software as Complimentary to Your People

Published December 1, 2014

Your people have the power to resist print software technology changes by focusing on the challenges instead of finding solutions. Your job as a leader is to portray technology as a complimentary tool for your people to work more effectively.

 

Premium Content Collaborative Commerce: The Necessary Evolution of Web-to-Print

Published November 24, 2014

Web-to-print technology and the customer facing resources working in print today need to evolve together so we can support online “collaborative commerce”: a procurement process that requires collaboration between the buyer and the seller.

 

Print MIS Product Spotlight: CoreBridge

Published November 19, 2014

CoreBridge is a cloud based, multi-tenant software solution whose business model is subscription based. Like pure technology startups, CoreBridge’s pricing model is easy to understand, available on their website, and allows you to start small and grow with CoreBridge through volume and/or functionality.

 

Teaching and Telling Stories Online

Published November 17, 2014

First impressions of your business matter, especially to new prospects. More and more first impressions are online. How does your online presence compare to your offline one?

 

Marketing Equals Lead Generation – Give them a Quota

Published November 13, 2014

Unless you are a large public company who needs to “protect their brand” and produce appropriate messaging for Wall Street (otherwise known as corporate marketing), the primary role of marketing in your organization should be lead generation.

 

Print Software: Dreaming vs. Executing

Published November 10, 2014

The raw potential of what technology can do for our business is unlimited, like a book a matches there is great possibility. Execution is about determining which match (project, goal, objective) you are going to put your energy into to ignite and then sustain your focus to create real change. Dreaming helps you think big, executing forces you to act within the constraints of your environment (resources, market, customers, and budget).

 

Define the Problem First

Published October 31, 2014

I am involved in a lot of conversations where companies and people are trying to solve a business challenge with software. Communication is so compressed nowadays, people’s time is limited, and we are almost always communicating across multiple time zones and frequently across cultures. This makes a common understanding difficult and opens up lots of opportunity for confusion.

 

Getting Found: Yellow Pages to Online Search

Published October 27, 2014

Online search has replaced the Yellow Pages as the primary way local businesses get found. This change requires a very different approach by businesses and a steep learning curve. The online world requires you to compete to be “found” for a lion share of the search traffic. The competition is constantly changing, therefore local businesses need to make a sustained investment.

 

What Does “Change” Mean to You?

Published October 24, 2014

Change evokes fear in some, excitement in others, and dread in many. What we can all agree on, change is picking up the pace.

 

Premium Content Every Print Job Doesn’t Deserve an Estimate

Published October 20, 2014

Efficiency requires the segmentation of your workflow into at least three different workflows: self-service, light-service, and full-service. Each workflow applies the appropriate amount of labor and technology to deliver on the promise to the customer in the most efficient manner possible.

 

Print Software Project or Emotional Roller Coaster?

Published September 29, 2014

Change is difficult for most people; everyone travels at their own pace through a process that starts with resistance and for most finishes in acceptance. You can improve your chances of success by communicating a lot in the beginning, providing emotional support in the middle and then becoming more of a coach once people are starting to accept there is really only one option – adapt or leave.

 

Print Software at Graph Expo

Published September 29, 2014

Web-to-Print and Print MIS vendors have always been represented at Graph Expo mostly hidden amongst the presses, wide format devices, and finishing gear. The trend we are seeing is less heavy equipment at the show, hence more room for software solutions to get the air time they deserve.

 

Web-to-Print Product Spotlight: PageDNA

Published September 26, 2014

This product spotlight focuses on three areas of the PageDNA offering: the store building wizard and project management approach to configuring new storefronts, their open approach to integrations, and the flexibility of their services model.

 

Digital Darwinism - Adapting to the new realities of our digital world

Published September 19, 2014

Adapting to the new realities of our digital world is a challenge for all industries. Digital Darwinism impacts all of us because the rate of change in technology and society is outpacing our organizations. Change is inevitable; the pace of change has to accelerate if you’re going to be on the survivor side of Digital Darwinism.

 

Print MIS Product Spotlight: EPMS

Published September 17, 2014

This product spotlight focuses on three areas of the EPMS Print MIS offering: the continuous expansion of Print MIS direct users, the support for an industry that is aggressively diversifying, and the ability to make EPMS work uniquely for your business through customization and integration.

 

3 Top Reasons Web-to-Print Projects Fail

Published September 8, 2014

The three top reasons web-to-print projects fail; the lack of business leadership, the sales team fails to sell the solution, and the customer fails to adopt the solution.

 

Print Software is a Tool (like a Hammer)

Published September 2, 2014

We confuse tools for solutions. Print software is a required tool that is part of an overall investment in making your business more productive, profitable, and competitive. The business results come from your vision, your plan, and the deployment of your labor who utilize the tool to deliver the business results you desire.

 

More Print Industry Shelfware: CRM Systems

Published August 28, 2014

Lots of Print MIS systems have added CRM modules to their offering. This makes sense, the Print MIS should be your system of record for all the interactions you have with current customers, adding a layer on top of your Print MIS would give you access to all the business the customer transacts with you.

 

3 Critical Factors for Web-to-Print Sales & Marketing Success

Published August 25, 2014

Would you put your Sales department in charge of your next IT project? Heck no! So why do you put your IT department in charge of your web-to-print projects?

 

Why Printers are Vulnerable to Brokers, Distributors, and Print Management Companies

Published August 18, 2014

Customers expect more from their vendor partners than simply delivering the product on time and at a fair price. As the print industry continues to contract, differentiation is required to remain competitive. Printers are at risk from print-manufacturing independent service providers because customers are looking to reduce the number of vendors and engage with vendor partners who make doing business with them very easy.

 

Order-Entry Data Collection

Published August 14, 2014

 

Self-Service vs. Full-Service

Published August 11, 2014

Customer preference is trending towards self-service, yet most printers continue to offer only one way to do business with them – a full-service order entry process that involves multiple back and forth communications between customer and printer via e-mail/FTP.

 

Choosing a Web-to-Print Partner

Published July 24, 2014

Print technology of all kinds; presses, production software, Print MIS software, and web-to-print technologies have one thing in common – they are constantly changing. This one factor probably causes the most pain in the purchasing process. As a buyer you want to feel confident with your purchasing decision, yet the very thing you’re investing in is in a constant state of change.

 

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