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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-24 of 93 articles

Online Engagement: Thriving Print Business in 2020

Published March 30, 2015

The online channel is in the language of the customer and you have to compete to be found. These fundamental characteristics of this channel should drive your online presence at every level.

 

Premium Content Thriving Print Business in 2020: Diversified, Online, and Data-Driven

Published March 23, 2015

Expand your thinking in many directions, beyond the four walls of your manufacturing operations, beyond your business into your customer’s business, and beyond print to the other communication methods that are complimentary to print.

 

The Role of Marketing in Your Print Business

Published March 16, 2015

Marketing is about delivering qualified leads to your sales team. The online world has converted marketing into a role that can be precisely measured. Start thinking of marketing as a role with a quote (# of qualified leads delivered), stop thinking of marketing as your brand colors or business card design.

 

As a Print Owner, Where is Your Focus?

Published March 9, 2015

If your focus is all internal, you are missing the broader context of how your products and services are utilized within your customer’s business. Loyal customers are created when you help them achieve their business results, that means engaging with customers in the broader context of their business.

 

Now What Are You Trying to Sell Me?

Published March 2, 2015

The first impressions of your business will be online. How does your online presence compare to you offline presence? Can prospects understand your business and what you can do for them from your website, your blog, and your social media channels? Your online presence sets up your sales team for success.

 

Premium Content Radical vs. Incremental Change with Web-to-Print and Print MIS

Published February 16, 2015

Do you approach change as an incremental, keep everyone comfortable manner? Or do you see how much the external conditions have changed while your company has stayed still? Is your print software able to support your current and future business needs?

 

Premium Content Own Your Print Software: Web-to-Print and Print MIS

Published February 9, 2015

Let’s get one thing perfectly clear, you DO NOT invest in print software to run your business as it is today. The whole point of software is to enable you to run your business differently - creating more efficiency.

 

Web-to-Print Product Spotlight: MarcomCentral

Published February 4, 2015

Twenty years ago when we described the function of marketing we would have started with terms like “creative” and “messaging.” Then we would have talked about distribution channels for getting these creative assets and messages out to the target audiences, primarily consisting of print, TV, and radio.

 

From the Yellow Pages to Google

Published February 4, 2015

When local businesses moved from “getting found” via the yellow pages to internet search so much changed.

 

Premium Content The Role of the Project Manager in Print Software

Published February 2, 2015

Every business owner has ideas, plans, and a vision for what they want their company to become. There is never a shortage of ideas; there is a severe lack of execution. Good project management can convert more of your ideas to reality through a disciplined execution process that annoys most people involved (especially impatient, attention deficit prone business owners).

 

Table Service at McDonald’s

Published January 28, 2015

The dining experience at fast food restaurants isn’t about the dining experience at all. It’s about the price, the availability, and the consistency no matter where you are in the world. The value proposition is clear, you serve yourself, you’re encouraged to clean up after yourself, and clearly by the comfort of the seats, you aren’t encouraged to linger.

 

Focus on Solutions in Print Software

Published January 26, 2015

Frustration happens, especially with print software projects like Print MIS and web-to-print. When frustration happens do you flex, adjust, look for a solution or do you stay in that frustrated state? Find evidence of the behavior you want more of and reward that behavior, in your people, in your vendors, in your partners – that will accomplish more than yelling, escalating, and threatening will ever do.

 

Industry Events, Peer Recommendations, and Print Software Decisions

Published January 19, 2015

EFI Connect, Dscoop X, AMPS Executive Leadership, NPOA, and PODI, the upcoming industry events where you have an excellent opportunity to connect and collaborate with peers. Do you want to do everything in your power to assure your next print software decision is a good one? Get the whole story from a peer who has already implemented the solution.

 

Premium Content The False Security of the Print Software RFP

Published January 12, 2015

The checklist RFP (Request For Proposal) fails to deliver the best purchasing decision. Your peers (the voice of current customers) are your most trusted source of information about how print software products perform in live environments and how print software companies support their customers after the sales process.

 

Print MIS Product Spotlight: PrintVis

Published January 7, 2015

The PrintVis MIS solution has a phenomenal product span, meaning the ability to “flex” in both directions, respond to growth and decline. In this Product Spotlight, Jen Matt reviews the PrintVis MIS solution.

 

We Have Always Done it This Way

Published January 5, 2015

Change is viewed as risky because we want to believe that past success guarantees our future success. Your customers are changing, technology is changing, and your competitors are changing, why would you think that maintaining the status quo is anything but the riskiest thing you can do? Standing still is the only way to assure your business’ decline

 

Increase Print Software User Adoption by Showing Less

Published December 15, 2014

Often the best way to drive a print software solution’s adoption rate is to eliminate the complexity. How ironic is this? We buy print software products based on extensive feature lists and then we drive adoption of the software by turning most of the features off so people will actually use the tool. Isn’t that an awesome irrational cycle we put ourselves into?

 

Print MIS Product Spotlight: PressWise

Published December 10, 2014

The online channel is vital to the future of your print business. The online channel includes all the ways you engage with your customers online. Every new channel you open up with a customer increases the overall loyalty of that customer, creates barriers to entry for your competitors, and has the potential to decrease the customer burden of doing business with you by offering self-service access to your business.

 

Embrace Print Software as Complimentary to Your People

Published December 1, 2014

Your people have the power to resist print software technology changes by focusing on the challenges instead of finding solutions. Your job as a leader is to portray technology as a complimentary tool for your people to work more effectively.

 

Premium Content Collaborative Commerce: The Necessary Evolution of Web-to-Print

Published November 24, 2014

Web-to-print technology and the customer facing resources working in print today need to evolve together so we can support online “collaborative commerce”: a procurement process that requires collaboration between the buyer and the seller.

 

Print MIS Product Spotlight: CoreBridge

Published November 19, 2014

CoreBridge is a cloud based, multi-tenant software solution whose business model is subscription based. Like pure technology startups, CoreBridge’s pricing model is easy to understand, available on their website, and allows you to start small and grow with CoreBridge through volume and/or functionality.

 

Teaching and Telling Stories Online

Published November 17, 2014

First impressions of your business matter, especially to new prospects. More and more first impressions are online. How does your online presence compare to your offline one?

 

Marketing Equals Lead Generation – Give them a Quota

Published November 13, 2014

Unless you are a large public company who needs to “protect their brand” and produce appropriate messaging for Wall Street (otherwise known as corporate marketing), the primary role of marketing in your organization should be lead generation.

 

Print Software: Dreaming vs. Executing

Published November 10, 2014

The raw potential of what technology can do for our business is unlimited, like a book a matches there is great possibility. Execution is about determining which match (project, goal, objective) you are going to put your energy into to ignite and then sustain your focus to create real change. Dreaming helps you think big, executing forces you to act within the constraints of your environment (resources, market, customers, and budget).

 

Define the Problem First

Published October 31, 2014

I am involved in a lot of conversations where companies and people are trying to solve a business challenge with software. Communication is so compressed nowadays, people’s time is limited, and we are almost always communicating across multiple time zones and frequently across cultures. This makes a common understanding difficult and opens up lots of opportunity for confusion.

 

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