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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-24 of 241 articles

Premium Content The Impact on the Printer of Software Acquisitions

Published August 15, 2018

A disruptive market creates the conditions for acquisitions. This has been happening with printers for years and print software vendors are experiencing the same conditions. As a customer of these products, you must understand the conditions of the acquisition in order to prepare for how it will impact you as a customer of the software.

 

Premium Content Buying Print Software is a Marriage

Published August 8, 2018

When you invest in software for your print business, it’s like a marriage because you want to have a healthy long-term relationship with the vendor. Changing software is painful and expensive (like divorces).

 

Premium Content Software Tools for Teamwork in Your Print Business

Published August 1, 2018

You work with a team. It’s time to upgrade the tools you use to foster more efficient teamwork and better management of the artifacts that are created in projects. Email with attached files doesn’t cut it anymore. We are creating an isolated mess of artifacts that cannot be effectively found or used in the next project.

 

Premium Content Succeeding in Spite of Print Software’s Weaknesses

Published July 18, 2018

A culture of finding ways to optimize software in your business is something you can control. The successful printers will be the ones who are getting the most of their print software tools—mostly by being open to evolving their own workflows to fit the how the software works best.

 

Premium Content Innovation with Print Software

Published July 11, 2018

The source of our innovation is moving from the production floor to the customer’s mobile device. We are going from the differentiation based on speed, quality, and finishing to differentiation based on solving customer’s data challenges way upstream of the printing press.

 

Premium Content Delivering Relevant Benefits in Print Sales

Published June 27, 2018

Sales is about catering your company’s solutions to the specific challenges that are relevant to their current situation. There is no better way to lose a prospect’s attention then to talk about subjects that aren’t relevant to them.

 

Premium Content Leadership Is Essential to Web-to-Print Implementations

Published June 20, 2018

The transition between sales and implementation of web-to-print systems can be a rough road for the implementation team and the customer. The leadership of the implementation belongs with the printer—all too often the customers take the leadership and run the project off a cliff after spending lots of time and money.

 

Premium Content Latest Innovations in Your Print Business

Published June 13, 2018

Do your innovation projects take into consideration what would be best for your customers? Your customers want to know that you’re innovating to solve their challenges.

 

Premium Content Learn from Print Sales Losses

Published May 30, 2018

When you lose a sales deal, how does your company react? Do you have a culture of learning from losses or do you have a culture of blaming? A sales loss is a treasure trove of learning—successful companies evaluate and adjust for their next pitch.

 

Premium Content Web-to-Print is a Tool for Your Customers

Published May 23, 2018

Prepress automation, streamlining your customer service department, and reducing the time between inquiry and jobs getting on press – these are common feature requests for web-to-print systems. They are all about you (the printer) – web-to-print isn’t about you! Web-to-print is for your customers!

 

Premium Content Delegate the Right Jobs to Software

Published May 16, 2018

Every industry is being transformed by a new staffing option for the “jobs to be done” and that staffing option is software. Your business needs to get stuff done—some of that stuff needs to be done by humans and a lot of that stuff needs to be done by software.

 

Premium Content The Pre-Mortem to a Print MIS Transition

Published May 9, 2018

If you’re on your way to embarking on a Print MIS transition, then you need to sit down and pretend the whole thing was a spectacular failure. Once you’re in that uncomfortable place—work backwards and build a plan to prevent its untimely death.

 

Premium Content Your Customer’s Workflow Challenges are Your Opportunities

Published May 2, 2018

There is a conflux of pressures on businesses today: increase speed, personalize products, respond to the market faster, localize the messaging, and do all this with less people on a tighter budget. Read on for tips on how to cope with these challenges.

 

Premium Content "Do I Have to Go Through an Account Manager?"

Published April 25, 2018

Our important customers get our attention and our dedicated resources. What happens when customers prefer online tools over dedicated resources? Read on to find out.

 

Premium Content Embedding Real Print Workflow Change

Published April 18, 2018

A print software application can do certain jobs for your business. Once you’ve proven it works, don’t forget to execute. Deploy the software so it does that job across your entire organization. Read on to find out how.

 

Premium Content The Culture of Business Meetings

Published April 11, 2018

The meeting is a tool that should be used sparingly. It is expensive. It is for a specific purpose (alignment, understanding, status check-in, etc.). It is overused and the art of running a good meeting is underrated.

 

Premium Content The First Few Weeks Using New Print Software

Published April 4, 2018

When new software is implemented in your native environment – that’s when the real learning happens. Everything prior to that point was theoretical. Take this time to learn how this software uniquely meets the needs of your business.

 

Premium Content The Changing Role of Print Sales Representatives

Published March 28, 2018

Your sales team must do more than sell. They must be good learners (that means less talking, more listening, and more curiosity about how they can help their customers). Your customer’s time is valuable. When they give you their time they are voting on your value.

 

Print Software Bootcamp at Dscoop 2018  

Published March 21, 2018

Your business toolset is changing; software is becoming one of the most important tools for managing, growing, and innovating your business. At Dscoop next week, we are conducting a Print Software Bootcamp to help Dscoop Members learn more about the Print Software toolset.

 

Premium Content Web-to-Print Is for Your Customers

Published March 14, 2018

The most precious thing you spend every day is your customer’s time. Treat it with the respect it deserves or it could be the reason you are replaced.

 

Premium Content If You Act Like a Printer, You’ll Be Treated Like One

Published March 7, 2018

The definition of a successful printer is changing with the times. The updated definition is forcing printers to solve more than a manufacturing challenge. For printers who refuse to move out of their comfort zone; price will be the primary subject of conversation in every sale.

 

Proactive Customer Service

Published February 28, 2018

What is the difference between reactive and proactive customer service? The former waits until the customer has a problem and then makes contact. The latter strives to keep those problems from happening in the first place. Rather than wait for customers to complain, why don’t print software vendors proactively publish helpful best practices to their existing customers on a regular basis?

 

Premium Content What’s Holding Your Print Business Back?

Published February 21, 2018

This software won’t work for our print business—a conclusion that can be the result of weeks', months', even years’ worth of time and money. Nobody wins in this outcome. Yet, it is an all to common result of failed software implementations.

 

Premium Content Self-Service—Your Customer Expectation and Preference

Published February 14, 2018

What can your customers do without your parental supervision? Your customer wants to be empowered to interact with your business online. Can they?

 

Premium Content How to Choose the Leader of Your Print MIS Transition

Published February 7, 2018

A Print MIS transition requires an individual inside your organization to convince all aspects of the business to embrace change. The right leader is a critical decision in making a Print MIS transition less painful.

 

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