Published November 18, 2015
Integration projects span a wide spectrum, from cheap and easy to complex and very expensive. Focus all your attention about print software integration from one place – your business objectives.
Published November 10, 2015
Your Print MIS or Print ERP is the most important print software in your business. The process for purchasing a Print MIS is dysfunctional; avoid these five common mistakes in your Print MIS sales process.
Published November 4, 2015
Web-to-print is a critical piece of your online presence. The ability for your customers to easily transact with you online is no longer a differentiator, it’s an expectation.
Published October 21, 2015
This pace of change is outrunning your print business’ technology decisions. A web-to-print platform decision you made two years ago could be completely out of date with the mobile-first world we live in today. Your aging ERP/Print MIS system has no way of understanding a product that exits your building via an Ethernet cable rather than a shipping truck.
Published October 7, 2015
All printers should be thinking about “workflow automation” as a strategic initiative; produce more with less labor, less waste, in less time as a way to remain competitive. Time savings should be strategically invested in diversification, new skills acquisition, and cross-training.
Published September 2, 2015
A sales focus is external. A production focus is internal. A sales focused print business leader is constantly asking the question, “How does this activity/investment improve my customer’s experience or business?” A sales focused print leader escorts the external rate of change into the business at a rate that often makes their employees uncomfortable.
Published August 26, 2015
A web-to-print demo is your chance to demonstrate how your print software technology solves the relevant challenges of a specific customer. The key words are “relevant challenges” and “specific customer”. Do your homework so your demonstration addresses what the customer actually cares about.
Published August 19, 2015
Print software is eating your budget because software is becoming the tool of choice for industry leaders to create differentiation in the marketplace.
Published August 12, 2015
Maintaining and paying for multiple web-to-print solutions is more expensive than you think. Transitioning off legacy systems has positive repercussions for your technical resources and your customers.
Published July 22, 2015
Launching any new print software technology can feel risky. With the rate of change in both our businesses and software technology, we have to create a culture that is comfortable with launching early and iterating through issues. It is impossible to predict every possible scenario; it is liberating to accept that finding issues post-launch is part of the plan.
Published July 15, 2015
Print software is an infrastructure investment in our increasing online and digital economy. Adopting a strategic infrastructure approach to investing in and implementing print software will be a key differentiator for print businesses moving forward.
Published July 8, 2015
Staffing your technology is as important as staffing your presses. The top characteristics for good technical resources: understand the limits of your knowledge, resist making assumptions, and see opportunities rather than roadblocks.
Published July 1, 2015
As the online world continues to expand, your prospects and customers can become more educated buyers. Your response to this is to invest in your online presence so that first impressions count.
Published June 24, 2015
Software is mission critical to your business, like other infrastructure investments it takes time and effort to make the best decisions, plan to get the most ROI, and continue to build differentiation in the marketplace. Optimizing your print software investments comes with challenges which every printer faces in order to compete in an increasingly online, digital world.
Published June 17, 2015
Inbound marketing is the strategy of choice for online marketing, content is the main ingredient to any successful inbound marketing strategy. Your content has to be optimized for two audiences; your target customers and the search engines.
Published June 3, 2015
Web-to-print is our term for moving customer engagement online. This represents a big change for most traditional business-to-business printers. This article describes the top five mistakes I see when working with printers through this transition from an offline business to an online / self-service customer interaction model.
Published May 27, 2015
When you need a custom software solution, think about assembling a puzzle rather than building from scratch. The software landscape is full of integrate-able pieces that can give you ‘expected’ functionality so you can focus your custom development on what makes you ‘unique’.
Published May 13, 2015
Looking backwards won’t help you navigate the uncharted waters of the future. The print businesses of the future will adapt to remain relevant in a digital, online, and data-driven world.
Published May 6, 2015
Your marketing should talk more about your customers than about you. Compelling marketing content is about telling customer success stories to teach and attract more customers who find your content relevant to their current challenges.
Published April 24, 2015
What’s more costly, opening up a new successful retail location or a new successful online brand/store? The answer is “it depends”. Just because making a new e-commerce site is “cheap” doesn’t take into consideration all the costs of driving traffic and getting conversions.
Published April 15, 2015
Self-service is a growing preference among customers, pricing transparency is a feature of our online world, and speed is a growing differentiator in all aspects of our business. arifiQ has focused on a pivotal function of print – estimating/quoting; enabling printers to adapt to the new realities of our increasingly digital, online, and fast-paced business environment.
Published April 14, 2015
MarTech – the Marketing Technology Conference took place March 31, 2015 in San Francisco. I attended to see how print is being represented within the modern marketing mix.
Published April 10, 2015
You haven’t updated your website in over two years. You don’t remember if you have a LinkedIn page, you thought someone once tweeted something, and you recently had a customer complain about not being able to find you online.
Published April 6, 2015
A data-driven print business starts with a trusted system of record and then as selected meaningful metrics that influence your business decisions and your staff’s daily behavior.
Published March 30, 2015
The online channel is in the language of the customer and you have to compete to be found. These fundamental characteristics of this channel should drive your online presence at every level.