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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-24 of 145 articles

Web-to-Print From the Customer’s Perspective

Published July 13, 2016

Web-to-Print software is sold to printers. Yet, the primary users of web-to-print solutions are the printer’s customers. This situation is the cause of many issues with the success of web-to-print programs. We have three perspectives at work (only one really matters).

 

Fall in Love with the Problems - That Software Solves

Published July 6, 2016

The biggest mistake in software decisions is relegating the discussion down to the feature level. The feature is a potential solution to an often ill-defined problem which may or may not be relevant to your business.

 

When Sales Isn’t Involved, Web-to-Print Projects Fail

Published June 29, 2016

If sales isn’t involved, your business-to-business (B2B) web-to-print project is going to fail. Web-to-print projects aren’t about features (solutions), they are all about solving the right customer challenges.

 

The User Experience is the Print Software Product

Published June 15, 2016

User experience is the product. 1,000 features does not necessarily equate to a valuable product. When features are embedded into a confusing an cumbersome user experience – they don’t get adopted.

 

Defining Product Workflows for Web-to-Print

Published June 1, 2016

A Product Workflow is a term I use in web-to-print projects; it defines the different offerings you enable online through self-service user interface. Defining terms is critically important to any project, product workflows is one of the key terms to every web-to-print project.

 

Premium Content Web-to-Print: Stop Forcing an E-Commerce Workflow

Published May 25, 2016

Print is a communication challenge solution. Typically, the printed product is but one part of a much larger challenge. When your sales people learn to take their “print googles” off and uncover the bigger picture challenge, they embed your company deeper into your customer’s business process and ultimately uncover more opportunities for printed products.

 

My Favorite (Mostly Free) Software Tools

Published May 18, 2016

Communication is the primary thing we all do for work. This article outlines some of my favorite tools for communicating, tracking how we use our time, capturing our ideas, organizing projects, and improving remote meetings.

 

Premium Content Top 5 Priorities for Your Print Business Website

Published May 4, 2016

Your print business website should be a living, engaging, and a results delivering part of your business growth plan. For business-to-business printers, this means delivering qualified leads to your sales team.

 

Premium Content Growing a Modern Print Business: Sales versus Marketing

Published April 27, 2016

Growing your business is more about marketing than it is about hiring more sales people today. The sales cycle is moving online where good marketing programs can nurture prospects from initial inquiry to paying customer.

 

Premium Content The Trapped Data of the Print Industry

Published April 20, 2016

The print industry’s technology is too closed, too proprietary, making it overly difficult for print businesses (the entities that make this whole ecosystem work) to access, use, distribute, and learn from the data their business’ generate every day. If we keep at this, we will choke off the only thing that matters (growing print businesses).

 

Web-to-Print Product Spotlight: Infigo

Published April 13, 2016

Technology decisions can be costly, not just in licensing/subscription fees but in the time and effort it takes your team to implement, learn, and launch technologies to your customers. One of the aspects of the Infigo product suite is the ability to add modules as you continue to diversify.

 

Peer Collaboration and the Optimization of Print Software

Published April 7, 2016

Find peers to collaborate with at all levels of your company. When your web-to-print person gets stuck, they should have life-lines to other printers who have the same technology. Don’t rely solely on the vendor. Industry events are the best places to meet peers who share your challenges.

 

Don’t Try and Train Your Customers

Published March 30, 2016

Your customers don’t want to be trained, your customers want you to make them look good in front of their boss, get them promoted, and generally make their lives easier. Don’t try and educate your customers, sell them on what’s in it for them if they adjust their behaviors (e.g. use your web-to-print system, submit print-ready PDF files, etc.)

 

Print Production Workflow Automation

Published March 23, 2016

One workflow for all job types results in wasted labor, unrealized profits, and slower turnaround times. The modern print business has to drive automation by creating different routes for different job types. The approach has to be strategic, because automation in one area can create congestion in another.

 

Premium Content Making Web-to-Print Part of Your Culture

Published March 16, 2016

Web-to-print is a strategic initiative that creates two service level paths through your organization; self-service and full-service. Your leadership is the key ingredient required for success.

 

Premium Content Marketing Your Print Business

Published March 9, 2016

As we move more business online, utilize digital communication channels, and look to diversify – our print business marketing becomes more critical to our overall business success.

 

Dscoop Collaboration Station – The Tech Talks

Published March 2, 2016

At Dscoop this year, we will be presenting a series of Tech Talks in the Dscoop Collaboration Station on the show floor. We are all on a steep learning curve when it comes to technology. Join us to get a dose of technology education across a wide range of topics. Bring your technology leaders to Dscoop; their importance to your business is growing!

 

Premium Content What Are Your Customers Hiring Web-to-Print Systems to Do?

Published February 24, 2016

Your web-to-print initiatives should be focused on the “jobs-to-be-done” for your customers. What can the customer “hire” your web-to-print system to do for them? Web-to-print ROI comes from a 100% focus from your customer’s perspective.

 

Is the Customer Always Right?

Published February 17, 2016

Customers ask for a lot, they want us to service them but they also need us to apply our expertise to their challenges. The customer can and should be challenged based on your expertise.

 

Build Collaboration into Your Meetings to Innovate

Published February 3, 2016

Business meetings can be horribly ineffective, yet with a set of small hacks you can unleash the productivity and innovation your company desperately needs. Here’s the good news, all you need is some Post-It Notes and a phone.

 

Print Software Success Requires Collaboration at All Levels

Published January 27, 2016

As technology continues to change at a rapid rate, collaboration needs to extend into the functional areas of your business. Don’t stop at creating a peer group for print owners, encourage your accounting lead to get into a peer group, each functional area should have multiple sources of knowledge sharing.

 

Web-to-Print Product Spotlight: Propago Marketing Management Platform

Published January 27, 2016

In studying the Propago product, a consistent theme reverberated throughout the product; this product was built based on real-time feedback from live users in a large scale deployment. The approach to solving the business challenges of web-to-print are rooted in data-driven decisions rather than theoretical solutions to ill-defined challenges. Propago came out of a large commercial printing organization that consisted of twenty-five companies across the nation.

 

Marketing Services, Cross-Media, and YOUR Print Business

Published January 20, 2016

It’s time to stop talking about what we should become (marketing services providers) and actually take the steps that move us in that direction. Think through a go-to-market strategy for offering digital products, execute on that plan on your print business’ marketing, enable your sales team, and start diversifying your revenue streams for the digital age.

 

Premium Content Data Modeling: A Critical Juncture of Print MIS implementations

Published January 13, 2016

In Print MIS implementations, your business data entered into the Print MIS database structure creates the data model of your business. Your attention to detail at this critical juncture of Print MIS implementations can set you up for success.

 

VistaPrint and the Upload-and-Print Market

Published January 6, 2016

Cimpress (parent company of VistaPrint) is expanding into the core of the print market; “upload-and-print”. They are buying demand generators and no doubt investing in user experiences that will enable self-service online purchasing of print for the largest segment of the print industry (manufacturing of the customer’s design/file).

 

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