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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-24 of 154 articles

Buying and Selling Print Software by the Pound

Published September 21, 2016

When you buy and sell software by the pound (# of features), you get distracted as a buyer as to what business challenge is actually most important to solve. As a vendor when you build software by the pound you keep adding without going back and refining the core features of your solution.

 

Premium Content The Number 1 Factor in Successful Print MIS Implementations

Published September 14, 2016

Implementing Print MIS software is an undertaking that touches every corner of your business. The belief system you go into this process with determines your success more than any other factor.

 

Premium Content Pixartprinting: VistaPrint’s Expansion into Upload-and-Print

Published September 7, 2016

Inevitably, Cimpress (parent company of VistaPrint) is expanding beyond its roots with the micro business and the business card product. Pixartprinting, a 2014 Cimpress acquisition, targets the creative professional with a 100% upload-and-print model supporting an ever growing collection of product workflows.

 

Premium Content Making Great Software is Humbling

Published August 31, 2016

Coding is one aspect of software. Making great software takes a team of well-coordinated resources. When we oversimplify software to just a coding event, we get unexpected results

 

Premium Content Creating Customer Convenience with Web to Print

Published August 24, 2016

Web-to-Print isn’t for the printer; it is a self-service option for your customers so that ordering from you is more convenient. Customer preference is strongly in favor of self-service options for virtually all business processes, print is no exception.

 

The Role of Live Events in the Print Industry

Published August 17, 2016

Going to live industry events is a great opportunity on many levels – get out of working in your business and focus on working on your business. Building relationships with peers and vendors is critical to your future success, live events are where these relationships are cemented.

 

Premium Content Maintaining Multiple Web-to-Print Solutions

Published August 10, 2016

Printers get frustrated with complex software solutions, this frustration often results in the purchase of additional complex software solutions. Don’t rush to buy your way out of the challenge – it might be more effective to learn your way out of it by doubling down on your commitment to the software you already have.

 

The Question is the Most Powerful Sales Tool

Published August 3, 2016

Customers come to printers to solve communication challenges. Transactional customers get their specific challenges solved. Transaction print is a tough business these days. Printers who inquire about and look to solve bigger picture challenges develop partners with their customers, moving above the transactional level.

 

Teach Your Daughters to Negotiate

Published July 27, 2016

The recent move by the U.S. women’s national soccer team (USWNT), to ask for a raise is leading by example for women of all ages. Their performance from top to bottom has been exemplary, on and off the field, and for them, this would be a performance-based raise. As it turns out, simply “asking” requires the courage to work against how we’ve been socialized to behave as females.

 

Web-to-Print From the Customer’s Perspective

Published July 13, 2016

Web-to-Print software is sold to printing companies. Yet, the primary users of web-to-print solutions are a printing company's customers. This situation is the cause of many issues with the success of web-to-print programs. We have three perspectives at work (only one really matters).

 

Fall in Love with the Problems - That Software Solves

Published July 6, 2016

The biggest mistake in software decisions is relegating the discussion down to the feature level. The feature is a potential solution to an often ill-defined problem which may or may not be relevant to your business.

 

When Sales Isn’t Involved, Web-to-Print Projects Fail

Published June 29, 2016

If sales isn’t involved, your business-to-business (B2B) web-to-print project is going to fail. Web-to-print projects aren’t about features (solutions), they are all about solving the right customer challenges.

 

The User Experience is the Print Software Product

Published June 15, 2016

User experience is the product. 1,000 features does not necessarily equate to a valuable product. When features are embedded into a confusing an cumbersome user experience – they don’t get adopted.

 

Defining Product Workflows for Web-to-Print

Published June 1, 2016

A Product Workflow is a term I use in web-to-print projects; it defines the different offerings you enable online through self-service user interface. Defining terms is critically important to any project, product workflows is one of the key terms to every web-to-print project.

 

Premium Content Web-to-Print: Stop Forcing an E-Commerce Workflow

Published May 25, 2016

Print is a communication challenge solution. Typically, the printed product is but one part of a much larger challenge. When your sales people learn to take their “print googles” off and uncover the bigger picture challenge, they embed your company deeper into your customer’s business process and ultimately uncover more opportunities for printed products.

 

My Favorite (Mostly Free) Software Tools

Published May 18, 2016

Communication is the primary thing we all do for work. This article outlines some of my favorite tools for communicating, tracking how we use our time, capturing our ideas, organizing projects, and improving remote meetings.

 

Premium Content Top 5 Priorities for Your Print Business Website

Published May 4, 2016

Your print business website should be a living, engaging, and a results delivering part of your business growth plan. For business-to-business printers, this means delivering qualified leads to your sales team.

 

Premium Content Growing a Modern Print Business: Sales versus Marketing

Published April 27, 2016

Growing your business is more about marketing than it is about hiring more sales people today. The sales cycle is moving online where good marketing programs can nurture prospects from initial inquiry to paying customer.

 

Premium Content The Trapped Data of the Print Industry

Published April 20, 2016

The print industry’s technology is too closed, too proprietary, making it overly difficult for print businesses (the entities that make this whole ecosystem work) to access, use, distribute, and learn from the data their business’ generate every day. If we keep at this, we will choke off the only thing that matters (growing print businesses).

 

Web-to-Print Product Spotlight: Infigo

Published April 13, 2016

Technology decisions can be costly, not just in licensing/subscription fees but in the time and effort it takes your team to implement, learn, and launch technologies to your customers. One of the aspects of the Infigo product suite is the ability to add modules as you continue to diversify.

 

Peer Collaboration and the Optimization of Print Software

Published April 7, 2016

Find peers to collaborate with at all levels of your company. When your web-to-print person gets stuck, they should have life-lines to other printers who have the same technology. Don’t rely solely on the vendor. Industry events are the best places to meet peers who share your challenges.

 

Don’t Try and Train Your Customers

Published March 30, 2016

Your customers don’t want to be trained, your customers want you to make them look good in front of their boss, get them promoted, and generally make their lives easier. Don’t try and educate your customers, sell them on what’s in it for them if they adjust their behaviors (e.g. use your web-to-print system, submit print-ready PDF files, etc.)

 

Print Production Workflow Automation

Published March 23, 2016

One workflow for all job types results in wasted labor, unrealized profits, and slower turnaround times. The modern print business has to drive automation by creating different routes for different job types. The approach has to be strategic, because automation in one area can create congestion in another.

 

Premium Content Making Web-to-Print Part of Your Culture

Published March 16, 2016

Web-to-print is a strategic initiative that creates two service level paths through your organization; self-service and full-service. Your leadership is the key ingredient required for success.

 

Premium Content Marketing Your Print Business

Published March 9, 2016

As we move more business online, utilize digital communication channels, and look to diversify – our print business marketing becomes more critical to our overall business success.

 

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