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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-24 of 184 articles

Premium Content The Danger of Rushing to a Solution

Published May 24, 2017

We want to be efficient, we want to feel smart. When we hear even the first words of a challenge, we categorize it and start trying to solve it based on our available tool set. This prevents you from a real understanding of the problem.

 

Your Customer’s Lack of Change Management Kills Web-to-Print Adoption

Published May 17, 2017

People don’t like change, they need to be led through change because the transition between “how you’ve always done it” and the “new more tech-focused way to do it” can be a river of misery.

 

Premium Content Leading Technology Change

Published May 10, 2017

Change management is considered a soft skill (maybe because it can’t be measured easily in a spreadsheet). Change management can cause a lot of hard problems with technology change when it ignored.

 

Premium Content Strategy vs. Tactics in Print Software Projects

Published May 3, 2017

A print software strategy is a definition of where you want to end up – an objective, a goal for how you want all the software components in your business to work together.

 

Does This Print Software Fit into Your Technology Stack?

Published April 26, 2017

There is no “one software package” that runs your entire business. Businesses of all sizes have a technology stack (a collection of software). How well your technology stack fits together (like a beautiful puzzle) greatly determines your success in today’s market.

 

Clear Communication with Print Software

Published April 19, 2017

Clear communication is essential when implementing print software. When you don’t ask clarifying questions, you assume that if there were more relevant details about the integration they would have shared them with you. Do not assume. Ask clarifying questions. Be that annoying person who keeps asking questions.

 

Premium Content Excel, PDFs, Paper, and More People (automation-less)

Published April 12, 2017

We apply tools from our toolset to solve business challenges, often those tools create silos of data and processes inside our company that prevent us from becoming a truly data-driven organization.

 

Premium Content Print Software Execution is the Differentiator

Published April 5, 2017

I wish you could just buy the right print software product and it would make you successful. You can’t. Success with software takes your execution. Software doesn’t implement itself, vendors can’t implement it without your active involvement.

 

Premium Content Embrace the Stupid

Published March 29, 2017

You can call it change management, I prefer the wise words of Seth Godin – change requires you to embrace stupid. Our market requires all of us to keep learning, “the pre-learning state is stupidity.”

 

Premium Content What Makes Print Ecommerce Weird?

Published March 22, 2017

Selling print online requires knowledge of how to both accept artwork and deliver print assets to the manufacturing facility. Generic ecommerce firms don’t understand this which can cause printers to spend their time and money educating resources about what makes print ecommerce unique.

 

With Software Changes Maximize Learning, Avoid Fear

Published March 15, 2017

Mistakes are part of our lives and our businesses. Nobody likes to make them, how you react to your mistakes dictates what kind of business culture you’ll create. Software changes are an excellent environment to create a learning culture and avoid a fear based culture.

 

Conversations on Print - Ep 1: Make Print Easier to Buy - Featuring Jerry Kennelly

Published March 13, 2017

Jerry Kennelly started his print career in a sweat shop run by his parents in their basement. When a wall in your house has to be removed to get the press downstairs, you know you might be working the 3rd shift someday. Jerry is an entrepreneur, founder of Stockbyte, Tweak and the Junior Entrepreneur Programme in Ireland. In this podcast we talk about what Jerry has learned and how passionate he is about both the impact and value of print in our digital world.

 

Software Features are Trees - See the Forest

Published March 8, 2017

Step back and regroup. Stop looking at features and focus on the overall business objectives of your software solutions. All of us (vendors and printers) need to get out of the feature focus so we can make better software decisions AND make the software we have work better for us in spite of the lacking features.

 

Premium Content Assumptions Are the Enemy of Good Software Decisions

Published March 1, 2017

When both parties in the print software sales process make assumptions, poor decisions are made. Money is wasted. Time is squandered. Replace assumptions with clarifying questions so you come to a common understanding of the truth.

 

Preparing Questions for User Conferences – Dscoop 2017

Published February 22, 2017

User conferences are an incredible opportunity to load up on learning from the speakers, the vendors, and most importantly your peers. With Dscoop next week, this article covers the importance of the well-formed, thought out questions that can help you get the most out of events by preparing and focusing on your learning goals before you arrive!

 

Hiring a Developer Does Not Get You Good Software

Published February 15, 2017

Building good software takes a (small) village of people with distinct skills sets. Don’t try and build software with only a developer, you’ll end up with software that only developers will want to use!

 

Premium Content Set a Deadline for Print Software Transition

Published February 8, 2017

Retiring software solutions can be overwhelming. Continuing to pay maintenance on legacy software solutions is maddening. Start the process of transition by setting a realistic date – draw the line in the sand, rally your troops around what it takes to get from where you are today to throwing a retirement party for your legacy software.

 

Premium Content Top 3 Mistakes with Print Software Strategy

Published February 1, 2017

Your print software strategy is your responsibility. It requires strategic thinking to both define the challenges and the results you want to create (vision). Don’t make the common mistakes with your print software strategy.

 

Product Spotlight: KODAK PRINERGY Workflow Software 8

Published January 31, 2017

There are two major workflows that a job travels through in your print business. The production workflow which results in a printed product and the business workflow which results in an accurate invoice. The job must travel through both workflows; often in parallel and frequently requires some collaboration and/or communication between the workflows to reach both desired results - high-quality print product(s) delivered on-time and an error free invoice.

 

Premium Content Long-Term and Short-Term Print Software Priorities

Published January 25, 2017

Your business should be run by your print software systems; your people should run the systems. These print software systems require attention for both short-term initiatives and long-term strategy.

 

Premium Content Finding a Niche with Your Print Business

Published January 18, 2017

Finding a niche for your print business (a target market with specific pain points) is not about aiming small, it’s about FOCUS and EXECUTION to build a repeatable product offering and to dive deeper into learning about your customer’s problems.

 

EFI Connect 2017 Educational Sessions with Jennifer Matt

Published January 11, 2017

User group meetings create a space for you to find peers for collaboration. Use these meetings to find your people. Do not proceed in these disruptive market conditions on your own! I invite you to attend the sessions. For those of you who are not planning to attend, I want to provide you with some of the key learnings that will be delivered.

 

Premium Content Web-to-Print Solution Frustration

Published January 4, 2017

When people get frustrated with software, they are looking for an easy answer to get closure. One of the most common reactions to web-to-print frustration is to shop for a different solution. Before you start shopping, take a long hard look at your investment in really learning the web-to-print solution you already have.

 

Premium Content 3 Success Factors for Print MIS Implementations

Published December 21, 2016

Implementing a Print MIS is challenging, it requires a focus on end results without an attachment to “the way things have always been done”, persistence, and adaptability. Look for these personality traits in the people you assign to lead your Print MIS implementation.

 

Premium Content You Need Technical Leadership Inside Your Print Business

Published December 7, 2016

As software takes on a larger and larger role in your print business, your technical leader plays a greater role in all aspects of your business performance. With the right internal technical leader, software can deliver almost everything that was promised in the demo! Without the right technical leader, you’re going to feel like your software investment was a complete waste of money.

 

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