Log In | Become a Member | Contact Us


Market Intelligence for the Printing Industry

Connect on Twitter | Facebook | LinkedIn

Featured: Special Report: Printing Outlook 2019     Production Inkjet     Installations and Placements Tracker

Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-24 of 267 articles

Premium Content Why Do You Need a Print MIS Administrator?

Published March 20, 2019

Software is like a press; it needs to be staffed. Software is like a press; it needs to be maintained. Software is like your business; it needs to keep evolving. Your most important piece of software is your Print MIS—dedicate the tasks of your Print MIS to one individual.

 

Premium Content Give Your Employees Better Tools

Published March 13, 2019

New software tools are often rejected because the humans feel like their jobs are being replaced by computers. Software does math better, faster, and more accurately than humans—that is not debatable. But new tools augment brainpower—not replace it.

 

Premium Content The Importance of Uninterrupted Time in a Print Business

Published March 6, 2019

Your print business is being invaded by software tools. These tools require a level of thinking/concentration that requires blocks of uninterrupted time for your employees. Without this uninterrupted time, your software will remain grossly underutilized and lacking measurable ROI.

 

Premium Content Here Comes the Flood—Going Live with Print Software

Published February 27, 2019

Think of your go-live date for your Print MIS as a flood. Prepare for it by training everyone how to create sandbags and then monitoring that everyone actually applied the learning and figured out how to do their jobs in the new system BEFORE go-live.

 

Premium Content Learning Through Engagement at Print Vendor User Conferences

Published February 20, 2019

User conferences are a great way to change your perspective and get a break from your day-to-day activities. The learning happens when you engage with both the presenters and the participants.

 

Premium Content All or Nothing with Print Software

Published February 13, 2019

When buying and implementing print software, start with the simple jobs software does well, implement and learn. Do not get stuck in a myriad of “use case exceptions” as an excuse to do nothing. You will never get ROI and you’ll never find software that can do everything.

 

Premium Content Print Estimating is Simply a Time Calculator

Published February 6, 2019

A lot of crazy things can happen in estimating departments. But estimating is the foundation of your print business. If your estimates are grossly inaccurate, you risk the utilization of your precious resources for the privilege of losing money. If your estimates are right on target, you are able to make very strategic decisions about customer pricing. Essentially, the estimating department is your profit management center.

 

Premium Content Print Business Leadership in the Digital Age

Published January 30, 2019

Leading by example is the most powerful way to approach challenging business environments. When the leadership is engaged in constant learning, the culture of the company is much more likely to be a learning organization. If I could pick only one characteristic of a business, it would be learning because if you’re learning, you’re staying relevant against any future changes.

 

Premium Content Every Employee in Your Business Needs to Be Technical

Published January 23, 2019

Technical people are a differentiator in your business—not just the typical geeks, but technical people at every position in your company. When your print business is staffed by technical people, they have a greater potential to deliver profitable growth.

 

Premium Content Print Software Integrations Are Integral to Your Print Business

Published January 16, 2019

Integrated software is a requirement for an end-to-end workflow. You will be faced with lots of decisions around integration when you’re purchasing new software tools. Never let integration to be a yes/no question—it requires much more exploration and understanding.

 

Premium Content The Manifestations of Fear in Print Software Implementations

Published January 9, 2019

Software implementations evoke fear in the minds of your employees—these fears are manifested in a variety of ways. You should be looking for fear, not reacting to the symptoms of fear that cause all kinds of issues with print software implementations.

 

Premium Content Selling Print Requires More Than Order-Taking

Published December 19, 2018

Your customers expect more than a “print order taker” print sales representative. Successful printers require a sales team that can dig in and learn about their customer’s business processes that involve print. When you understand the business process that print is involved in, you get the opportunity to solve other challenges and create more value for your customers. This is now an expectation of most customers.

 

Premium Content Frustrating, Tedious, and Detail-Oriented Print MIS Work

Published December 12, 2018

The topic of Print MIS software can be a dangerous topic to bring up if you want to keep things low-key or drama-free. Most printers are really frustrated with their MIS. I’ve been working on customer-facing technology (web-to-print) my whole career—the Print MIS is by far the most important software tool you have in your business.

 

Premium Content Understanding the Software Feature Request

Published December 5, 2018

Software is never done. It has to keep moving to stay compatible. It operates in business processes that keep changing. The consumer expectation of how fast and easy software can change is being set by some of the most valuable companies on the planet.

 

Premium Content Print Business Differentiation

Published November 28, 2018

What are you investing in that will result in the true differentiation of your print business? An important question in a market where many commercial printers look alike (same equipment, same sales approach, similar online tools). I think differentiation is about solving additional customer challenges that your competitors don't even know about.

 

Premium Content After Your Print Software Strategic Decision

Published November 14, 2018

Once you make a print software decision, you have to enforce it by communicating the strategy clearly and then repeatedly. Your people will forget, your business will evolve, sales people will appear from other solutions trying to convince your team of a different path.

 

Premium Content Is Your Print Business Freewheeling or Process Driven?

Published November 7, 2018

If you make decisions about your business based solely on the intuition of you and your staff, you are limiting the growth and the scale of business learning that can take place in your organization.

 

Premium Content Optimal Use of Your Web-to-Print System

Published October 31, 2018

Your web-to-print solution is underutilized. Do all functional areas of your company—sales, customer service, technology—understand all the challenges your current web-to-print system solves? Probably not. You can’t be “solution focused” without understanding the challenges your toolset solves.

 

Premium Content Make Your Print Business a Learning Organization

Published October 17, 2018

A print business that learns is one that has a foundation for tracking its business processes and improving on them. From a cultural standpoint, a learning organization has to be able to talk openly about mistakes made from all levels of the organization.

 

Premium Content The Hidden Secrets of Print Software Implementation

Published October 10, 2018

The implementation of print software is as important as the software itself. With every software tool there is a foundational knowledge that will help you be more self-sufficient. Those printers who understand their software tools succeed in spite of lack of support from print software vendors.

 

Premium Content Print Ecommerce Data vs. Print MIS Financial Data

Published September 26, 2018

The ability to make data-driven decisions is critical to your business success. The various software systems (Print MIS, web-to-print) are your primary tools for managing this data. When you do integrations make sure you keep the control of right data in the right hands.

 

Web-to-Print Product Spotlight: printQ by CloudLab

Published September 24, 2018

Jennifer Matt reviews printQ by CloudLab and its modular approach to web-to-print.

 

Premium Content Accurate Press Specifications in Your Print MIS

Published September 19, 2018

The process of getting your Print MIS into a “trusted state” can be difficult, but the effort is well worth it. Printers who 100% trust the data in their Print MIS move faster and are more profitable than those who are constantly questioning the data.

 

Premium Content Print Software Fit to Your Technology Stack

Published September 12, 2018

Print software is a powerful tool to create efficiencies in your business. Your success with print software is dependent upon how well you can make the various technologies work and play together in your overall technology stack.

 

Premium Content The Costs of Supporting Multiple Print Software Solutions

Published September 5, 2018

Buying more software isn’t always the best option. Duplicate solutions that solve the same set of challenges (e.g. multiple web-to-print solutions) have extra costs and require extra understanding by your sales team. Buying software should be at the same strategic level as buying presses is in your print business.

 

1  2 3 4 5 6 7 8 9 10 Last Next View All

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved