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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 1-24 of 249 articles

Premium Content Make Your Print Business a Learning Organization

Published October 17, 2018

A print business that learns is one that has a foundation for tracking its business processes and improving on them. From a cultural standpoint, a learning organization has to be able to talk openly about mistakes made from all levels of the organization.

 

Premium Content The Hidden Secrets of Print Software Implementation

Published October 10, 2018

The implementation of print software is as important as the software itself. With every software tool there is a foundational knowledge that will help you be more self-sufficient. Those printers who understand their software tools succeed in spite of lack of support from print software vendors.

 

Premium Content Print Ecommerce Data vs. Print MIS Financial Data

Published September 26, 2018

The ability to make data-driven decisions is critical to your business success. The various software systems (Print MIS, web-to-print) are your primary tools for managing this data. When you do integrations make sure you keep the control of right data in the right hands.

 

Web-to-Print Product Spotlight: printQ by CloudLab

Published September 24, 2018

Jennifer Matt reviews printQ by CloudLab and its modular approach to web-to-print.

 

Premium Content Accurate Press Specifications in Your Print MIS

Published September 19, 2018

The process of getting your Print MIS into a “trusted state” can be difficult, but the effort is well worth it. Printers who 100% trust the data in their Print MIS move faster and are more profitable than those who are constantly questioning the data.

 

Premium Content Print Software Fit to Your Technology Stack

Published September 12, 2018

Print software is a powerful tool to create efficiencies in your business. Your success with print software is dependent upon how well you can make the various technologies work and play together in your overall technology stack.

 

Premium Content The Costs of Supporting Multiple Print Software Solutions

Published September 5, 2018

Buying more software isn’t always the best option. Duplicate solutions that solve the same set of challenges (e.g. multiple web-to-print solutions) have extra costs and require extra understanding by your sales team. Buying software should be at the same strategic level as buying presses is in your print business.

 

Premium Content Make Your Print Business Work Smarter

Published August 29, 2018

Working smarter is an evolution. Digital tools are providing us ways to work more efficiently, but it comes down to being able to work with other humans. Efficient communication is the key to working smarter and optimizing the digital tools at our disposal.

 

Premium Content Collaborative Print Sales

Published August 22, 2018

When sales become more complicated, involving more people on both sides of the equation, you need a team player to facilitate collaboration. A winning sales team is a combination of subject matter expertise and relationship building.

 

Premium Content The Impact on the Printer of Software Acquisitions

Published August 15, 2018

A disruptive market creates the conditions for acquisitions. This has been happening with printers for years and print software vendors are experiencing the same conditions. As a customer of these products, you must understand the conditions of the acquisition in order to prepare for how it will impact you as a customer of the software.

 

Premium Content Buying Print Software is a Marriage

Published August 8, 2018

When you invest in software for your print business, it’s like a marriage because you want to have a healthy long-term relationship with the vendor. Changing software is painful and expensive (like divorces).

 

Premium Content Software Tools for Teamwork in Your Print Business

Published August 1, 2018

You work with a team. It’s time to upgrade the tools you use to foster more efficient teamwork and better management of the artifacts that are created in projects. Email with attached files doesn’t cut it anymore. We are creating an isolated mess of artifacts that cannot be effectively found or used in the next project.

 

Premium Content Succeeding in Spite of Print Software’s Weaknesses

Published July 18, 2018

A culture of finding ways to optimize software in your business is something you can control. The successful printers will be the ones who are getting the most of their print software tools—mostly by being open to evolving their own workflows to fit the how the software works best.

 

Premium Content Innovation with Print Software

Published July 11, 2018

The source of our innovation is moving from the production floor to the customer’s mobile device. We are going from the differentiation based on speed, quality, and finishing to differentiation based on solving customer’s data challenges way upstream of the printing press.

 

Premium Content Delivering Relevant Benefits in Print Sales

Published June 27, 2018

Sales is about catering your company’s solutions to the specific challenges that are relevant to their current situation. There is no better way to lose a prospect’s attention then to talk about subjects that aren’t relevant to them.

 

Premium Content Leadership Is Essential to Web-to-Print Implementations

Published June 20, 2018

The transition between sales and implementation of web-to-print systems can be a rough road for the implementation team and the customer. The leadership of the implementation belongs with the printer—all too often the customers take the leadership and run the project off a cliff after spending lots of time and money.

 

Premium Content Latest Innovations in Your Print Business

Published June 13, 2018

Do your innovation projects take into consideration what would be best for your customers? Your customers want to know that you’re innovating to solve their challenges.

 

Premium Content Learn from Print Sales Losses

Published May 30, 2018

When you lose a sales deal, how does your company react? Do you have a culture of learning from losses or do you have a culture of blaming? A sales loss is a treasure trove of learning—successful companies evaluate and adjust for their next pitch.

 

Premium Content Web-to-Print is a Tool for Your Customers

Published May 23, 2018

Prepress automation, streamlining your customer service department, and reducing the time between inquiry and jobs getting on press – these are common feature requests for web-to-print systems. They are all about you (the printer) – web-to-print isn’t about you! Web-to-print is for your customers!

 

Premium Content Delegate the Right Jobs to Software

Published May 16, 2018

Every industry is being transformed by a new staffing option for the “jobs to be done” and that staffing option is software. Your business needs to get stuff done—some of that stuff needs to be done by humans and a lot of that stuff needs to be done by software.

 

Premium Content Your Customer’s Workflow Challenges are Your Opportunities

Published May 2, 2018

There is a conflux of pressures on businesses today: increase speed, personalize products, respond to the market faster, localize the messaging, and do all this with less people on a tighter budget. Read on for tips on how to cope with these challenges.

 

Premium Content "Do I Have to Go Through an Account Manager?"

Published April 25, 2018

Our important customers get our attention and our dedicated resources. What happens when customers prefer online tools over dedicated resources? Read on to find out.

 

Premium Content Embedding Real Print Workflow Change

Published April 18, 2018

A print software application can do certain jobs for your business. Once you’ve proven it works, don’t forget to execute. Deploy the software so it does that job across your entire organization. Read on to find out how.

 

Premium Content The Culture of Business Meetings

Published April 11, 2018

The meeting is a tool that should be used sparingly. It is expensive. It is for a specific purpose (alignment, understanding, status check-in, etc.). It is overused and the art of running a good meeting is underrated.

 

Premium Content The First Few Weeks Using New Print Software

Published April 4, 2018

When new software is implemented in your native environment – that’s when the real learning happens. Everything prior to that point was theoretical. Take this time to learn how this software uniquely meets the needs of your business.

 

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