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David Dodd

G. David Dodd is available for speaking engagements and consulting projects. To get more information contact us here.

G. David Dodd is a principal of Point Balance, LLC ( www.pointbalance.com ), an executive education and management consulting firm. Point Balance provides cutting-edge management education programs designed for printing and publishing executives. The firm also provides management consulting services involving business strategy development, strategic marketing, cost management (including activity-based costing), business process management, and balanced scorecard performance management systems. Dodd is a co-author of Activity-Based Costing for Printers: An Implementation Guide, the authoritative resource relating to the use of activity-based costing by printing and publishing firms. Dodd also co-authored Making Value Added Services Work, a comprehensive reference tool for printing company managers who are just beginning to consider diversification or who have already added new services and are not receiving the benefits they expected.

David Dodd can be reached at ddodd@pointbalance.com,931-707-5105.

Recent Commentary & Analysis from David Dodd

Displaying 1-24 of 99 articles

Two Ways to Make Your Marketing More Relevant

Published May 17, 2011


Four Reasons a Prospect Should Buy Your Web-to-Print Solution

Published April 11, 2011


Breaking the Grip of the Status Quo

Published March 6, 2011


Stopping the Leaks in Your Sales Pipeline

Published February 11, 2011


Want to Increase Your Sales? Be Prepared to Prove Value.

Published January 20, 2011


How Much is a Web-to-Print Solution Worth?

Published January 5, 2011


Is Inbound Marketing All You Need?

Published December 1, 2010


The Right Way to Make the Case for Direct Mail

Published November 7, 2010


Curing the Epidemic of Obsolescence

Published October 17, 2010

The obsolescence of marketing materials constitutes a major problem for many companies.  The CMO Council has said that obsolescence creates an "epidemic of waste" that undermines the development of an efficient marketing supply chain.


More Evidence That Marketing Content Matters

Published October 7, 2010


Leverage Web-to-Print to Boost Channel Partner Marketing

Published September 26, 2010


Content Marketing Takes Center Stage

Published September 19, 2010


Web-to-Print Makes Localized Marketing Easy and Affordable

Published September 16, 2010


The Secret Sauce for Growing Sales of Web-to-Print Solutions

Published August 31, 2010

A growing number of print service providers are seeking to increase revenues and profits by adding web-to-print services and applications.  Some companies have used web-to-print solutions to drive impressive revenue and profit growth, but many others haven't been quite as successful.


Exposing the Hidden Costs of Marketing Materials

Published August 24, 2010


Why MSP's Must Get Marketing ROI Right

Published August 5, 2010


How MSP's Can Take Advantage of B2B Marketing Automation - Part 1

Published July 28, 2010


More "Insights" on Marketing Objectives, Budgets, Tactics, and Investment Plans

Published July 16, 2010


What MSP's Should Know About B2B Marketing Automation

Published July 7, 2010


Value-Based Selling and Pricing - It's All About the Numbers!

Published May 13, 2010

For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions.


The High Cost of Preventable Errors

Published May 3, 2010


Measuring the Power of Price

Published April 15, 2010


Like Mother Always Told Me, "Be Careful What You Wish For."

Published April 5, 2010


Do You Know Your Z Score? You Should!

Published March 25, 2010


Solving (One Part of) the Price Puzzle

Published March 14, 2010


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