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The Importance of Uninterrupted Time in a Print Business

Your print business is being invaded by software tools. These tools require a level of thinking/concentration that requires blocks of uninterrupted time for your employees. Without this uninterrupted time, your software will remain grossly underutilized and lacking measurable ROI.

By Jennifer Matt
Published: March 6, 2019


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By Glenn Wells on Mar 06, 2019

I wonder how often the investment calculation omits the price of an individual's availability. Meanwhile, someone else needs to be responsive while the software is being built/deployed, which is also a cost.

Great idea to include the cost of a meeting in the invitation.


By Jennifer Matt on Mar 06, 2019


We hear this analogy all the time; we're trying to change the tire while the car is driving. Of course, if you search YouTube you can see examples of this actually being done ;-)

This is why software implementations are so challenging. The same people who are getting the jobs out the door and being bombarded with escalation questions are the ones that need uninterrupted time to think through how to configure the software optimally for making the whole operation run smoother.

The value of time is lost. It is the most precious asset a company has (the time of their key employees) and where they direct their brain power. When you direct 100% of it in the now; you have no chance of evolving into a more streamlined operation with less manual touches that can scale profitably.



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