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The Manifestations of Fear in Print Software Implementations

Software implementations evoke fear in the minds of your employees—these fears are manifested in a variety of ways. You should be looking for fear, not reacting to the symptoms of fear that cause all kinds of issues with print software implementations.

By Jennifer Matt
Published: January 9, 2019


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By Susan Moore on Jan 09, 2019

Great analysis! Beyond the obvious business benefits, those companies who push through the fear, like in any sport, the reward is extremely gratifying, both physically and emotionally. Thank you!


By Dave Hultin on Jan 11, 2019

This is so good! So, so good!

I had a battle with fear last year. Not a battle with my own fear, but a battle with how others respond to fear. The battle is real, and it's exactly as you describe, Jennifer.

This article is much bigger than fear associated with Print MIS. There are some very important business lessons and life lessons here about fear. Fear must be faced and battled! It's a battle worth fighting (and winning)!!!


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