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Success with Specialty Printing: Changing the Mindset
As we all know by now, there are very few surfaces, substances, and objects that can't be printed, and thus there is no end to the print products that a shop can offer. From posters and banners, to signage, to garments and other textile products, to garage doors, to...name it. But when approaching the vast new market for specialty graphics printing, two questions usually come to mind: Where do I start, and How do I sell it? Here is some advice.
By Richard Romano
Published: August 21, 2018