Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Premium Commentary & Analysis

Breaking Into the “European” Print Market: Understand Geographies and Cultures

Morten Reitoft of INKISH.TV kicks off a new series of editorials offering advice for U.S. companies seeking to enter the European print market. In this first installment, Reitoft stresses that “Europe” is not a single, monolithic market.

By Morten B. Reitoft
Published: May 29, 2018

PREMIUM MEMBERSHIP CONTENT

This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.

FOR FULL SITE ACCESS: LOGIN OR BECOME A MEMBER

 

Based in in Denmark, Morten Reitoft is the founder, CEO, and Editor of INKISH.TV. INKISH.TV was founded in 2015 to support knowledge-sharing within the printing industry. Morten has been active in the printing industry for the past 20 years, works with clients across the globe supporting both sales and production operations, and speaks at industry events as part of his mission to foster knowledge-sharing and networking. He can be reached at mre@inkish.tv

 

Discussion

By Shoshana Burgett on May 29, 2018

Morten, you are correct in your observation, but it goes much deeper than that. Americans are very individualistic, focusing on themselves than the collective. This is in stark contrast to some of our European partners who are more willing to work as a partnership. You can see this in the early installs of many print technologies. The first one maybe in the USA to be close to a headquarters or R&D team, but the leaders in new applications are usually coming from Europe. They tend to partner with manufacturers and work collectively with known issues to solve a problem, find viable workarounds and develop new revenue applications. I've spent years studying this and it is proven repeatedly, based on Geert Hofstede's work on the six cultural dynamics.

 

By Morten Reitoft on May 30, 2018

Shoshana, I appreciate your input but can't comment on that in particular since I am so fortunate that the Americans I know seems to on the same page as I am. However, I believe that Americans and Europeans are very different in many ways which initially led me to start writing on this topic.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved