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Making Tracks: Signage, QR Codes, and Customer Journey Analytics

QR codes are great for “making print interactive,” but in today’s high-data marketing environment, they also have a more important purpose: making print measurable.

By Richard Romano
Published: June 19, 2017


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Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.



By Eddy Hagen on Jun 19, 2017

Right you are Richard! And for those readers who would like a step-by-step tutorial to make that connection between the QR code and Google Analytics, here is one: http://i4p.ceo/D4Z
And even more: you can make a print campaign actionable via a QR code. Here's the story of the offer I got from my insurance company a few weeks ago: http://i4p.ceo/E5S. The use of a QR code was convenient, the whole execution was excellent.
(for the regular readers: I've already shared both links in other comments already)


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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