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Making Tracks: Signage, QR Codes, and Customer Journey Analytics

QR codes are great for “making print interactive,” but in today’s high-data marketing environment, they also have a more important purpose: making print measurable.

By Richard Romano
Published: June 19, 2017


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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.



By Eddy Hagen on Jun 19, 2017

Right you are Richard! And for those readers who would like a step-by-step tutorial to make that connection between the QR code and Google Analytics, here is one: http://i4p.ceo/D4Z
And even more: you can make a print campaign actionable via a QR code. Here's the story of the offer I got from my insurance company a few weeks ago: http://i4p.ceo/E5S. The use of a QR code was convenient, the whole execution was excellent.
(for the regular readers: I've already shared both links in other comments already)


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