WhatTheyThink

Premium Commentary & Analysis

Making Tracks: Signage, QR Codes, and Customer Journey Analytics

QR codes are great for “making print interactive,” but in today’s high-data marketing environment, they also have a more important purpose: making print measurable.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

Discussion

By Eddy Hagen on Jun 19, 2017

Right you are Richard! And for those readers who would like a step-by-step tutorial to make that connection between the QR code and Google Analytics, here is one: http://i4p.ceo/D4Z
And even more: you can make a print campaign actionable via a QR code. Here's the story of the offer I got from my insurance company a few weeks ago: http://i4p.ceo/E5S. The use of a QR code was convenient, the whole execution was excellent.
(for the regular readers: I've already shared both links in other comments already)

 

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free