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The Changing Specialty Printing Market: New Opportunities Big and Small

The same technologies that have enabled the proliferation of wide-format graphics are also profoundly changing the traditional specialty printing market. Here’s how print service providers can take advantage of the “nichification” of commercial print.

By Richard Romano
Published: May 23, 2017

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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

 

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