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Embrace the Stupid

You can call it change management, I prefer the wise words of Seth Godin – change requires you to embrace stupid. Our market requires all of us to keep learning, “the pre-learning state is stupidity.”

By Jennifer Matt
Published: March 29, 2017


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By John Bomgren on Mar 29, 2017

The word stupid is most commonly used to denote a lack of intelligence, an inability to learn.


Ignorance is most commonly used to denote a lack of knowledge. The pre-learning state would then be ignorance, not stupidity.


By Jennifer Matt on Mar 29, 2017


I think Seth Godin purposefully used the word "stupid" to describe a feeling. We don't want to feel stupid, its a little easier to say we don't want to feel ignorant.

Stupid is also used in name-calling/shaming situations. It is a more loaded term, hence our avoidance to it.

I'm sure Seth Godin did this to get a reaction - which he certainty did (from me at least). You are correct in the definitions of course, the feelings attached to a word are yet another layer to our language.

Thanks for your comment John.


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