Premium Commentary & Analysis
Web-to-Print: Stop Forcing an E-Commerce Workflow
Print is a communication challenge solution. Typically, the printed product is but one part of a much larger challenge. When your sales people learn to take their “print googles” off and uncover the bigger picture challenge, they embed your company deeper into your customer’s business process and ultimately uncover more opportunities for printed products.
By Jennifer Matt
Published: May 25, 2016