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Industry Insight

Hello: Goodbye?

Via The Facebook Machine,

By Richard Romano
Published: January 23, 2013

Via The Facebook Machine, Deborah Corn continues to get to the bottom of things vis-à-vis #Paperless2013 and it looks like we have been fingering the wrong folks. It wasn’t Google—it was Barzini all along. Or, no, actually, it was a company called Hello Fax. Whilst I can’t recall the last time I ever faxed anything, I point out, with tongue planted somewhat firmly in cheek, that the headline on the Hello Fax Web site—“Throw away your fax machine!”—does not encourage the responsible disposal of e-waste.

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.



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