Printing Industy Blog
The Fingers Have Nowhere to Walk...
Pity the poor Yellow Pages.
By Richard Romano
Published: February 9, 2012
In my own apartment complex, there also remain a few unclaimed phone books. (Oops, one of them must be mine...) Naturally, I take issue with the "stop killing trees" line (even Yellow Pages weren't printed on recycled paper I would dispute the sentiment), but like other print products (not all, I hasten to add), newer media have supplanted older media simply because Google—or even the Yellow Pages' own iPhone app—are faster, more convenient, and, often, more relevant.