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Ho, Ho, Ho… Mobile Barcodes on the Go!

Today’s consumers have truly embraced a number of new channels, and the penetration rate is something that marketers couldn’t have even imagined a decade ago. The holiday season is here, and this article explores how retailers are embedding mobile technology into their holiday campaigns.

By Barb Pellow
Published: December 4, 2014

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

Discussion

By Lou Berceli on Dec 05, 2014

Thank you Barb for helping spread the word about how the marketplace is trending towards developing creative marketing campaigns with QR Codes. More marketers are using this tool by first thinking, "What's in it for ME the consumer, to want to scan your QR Code?"

A few years ago I co-founded LinkedIn's group 2D / QR Codes for Global Media to help us all to share knowledge. All are welcome to join.

The group is the largest global networking group on this topic. Members range from the leading edge global experts to rookie marketing college students with Smart Phones.

We see more successful QR Code campaigns are helping marketers along with the print, labeling and packaging markets as a cross-media marketing bridge with a measureable ROI.

 

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