Premium Commentary & Analysis
Generation Z: Changing Communications Forever
It is estimated that Generation Z—those born between 1994 and 2004—represents over 25% of the U.S. population. These individuals are rapidly coming into their own in terms of influence, consumption, and spending power. This article considers the ways in which businesses can reach these up-and-coming consumers.
By Barb Pellow
Published: November 6, 2014