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Full-Throttle Communications at IPMA 2014

IPMA 2014 (Milwaukee, WI) featured a tagline of “Full-Throttle Communication.” This article describes how today’s in-plants are moving up the value chain to better serve their customers, and also provides examples of in-plants that were awarded for innovation at the show.

By Barb Pellow and Eve Padula
Published: June 12, 2014

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

About Eve Padula

Eve Padula is a Senior Research Analyst for InfoTrends’ Business Development Strategies (BDS) Consulting Service. Her responsibilities include developing, editing, and managing various types of client content; assisting clients in their business development efforts; conducting, organizing, and presenting market research; and supporting customers in their marketing communication efforts.

 

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