A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Eve Padula is a Senior Research Analyst for InfoTrends’ Business Development Strategies (BDS) Consulting Service. Her responsibilities include developing, editing, and managing various types of client content; assisting clients in their business development efforts; conducting, organizing, and presenting market research; and supporting customers in their marketing communication efforts.
Published June 12, 2014
IPMA 2014 (Milwaukee, WI) featured a tagline of “Full-Throttle Communication.” This article describes how today’s in-plants are moving up the value chain to better serve their customers, and also provides examples of in-plants that were awarded for innovation at the show.