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The Drive for Better Use of Data to Build Loyalty in 2014

When effective, loyalty programs can bring significant business opportunities to marketers and service providers alike. This article discusses the new media technologies that enable a connection with customers, while also exploring how loyalty programs can be used to engage existing customers.

By Barb Pellow
Published: February 20, 2014

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

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