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IDEAlliance, TAGA, and Their Quests to Make Sense of It All

IDEAlliance and TAGA are closest things that the industry has to “brain trusts”: trade associations that have taken upon themselves the daunting task of curating the industry’s practical intellectual capital.

By Patrick Henry
Published: February 7, 2014


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Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

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Please offer your feedback to Patrick. He can be reached at patrick.henry@whattheythink.com.



By Erik Nikkanen on Feb 07, 2014

Personally I think there has been a lot of misinformation and misdirection provided that has been detrimental to the progress of the printing industry. Time will tell if this view is valid or not and if the industry has not been served as well as it could have been.

As with all knowledge bases in all fields, they eventually get modified and improved with time, if there is an effort to actually find out how the rules of Nature work. We are still in a transition period where we have not fully come out of the craft and technology culture and entered the science based culture, where valid theories are developed that actually explain the processes and that are highly predictable.

Even if there are problems with the existing knowledge base, there are still great opportunities for printing to progress by vendor companies that will provide new thinking and innovation. Companies that produce successful, effective and practical solutions will trump poor knowledge.

I think the leadership to the future has to come from innovative companies and not from the associations etc. Will it happen, maybe but probably too slowly to provide the help that is needed now.


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