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Personalization Goes Mainstream
With a rapidly growing number of customers expecting their communication experiences to be tailored to their specific needs and wants, it’s more important than ever for companies to segment and personalize their marketing efforts. This article discusses how personalization tactics like data mining, audience segmentation, and predictive modeling now play a prominent role in driving e-mail marketing, content marketing, and online advertising.
By Barb Pellow and Bryan Yeager
Published: December 19, 2013